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Episodes

Oct. 22, 2019

Marketing a Small, Local Business with Christine Gritmon

This short episode (#41), recorded live on Facebook, gives us quick and easy info to soak in regarding marketing small local businesses. Sometimes these businesses need a little help, but they don't have hearty budgets, so that's where Christine comes …

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Sept. 30, 2019

Marketing a Podcast & How to Get Started with Erik Fisher

Marketing a Podcast is key to growing your show's visibility, like any product you're bringing to market. Episode 40 explores how to market a podcast for beginners and those who have been doing it a while. How you market will …

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Sept. 23, 2019

Messenger Marketing Magic with Carrie Gottschalk

We broadcasted this live show on Facebook from an outdoor patio at The Fairmont Hotel in Austin! Episode 39 came to life at the ManyChat Conversations Conference, with a very special guest. We were fortunate enough to snag conference speaker …

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Sept. 3, 2019

Season Two Reunion Show, Part 2 - Season 3 Kick-Off

We're stoked to share the second part of our Season 3 kick-off reunion show(s)! With each season we learn, and we're thrilled with the amazing guests who join us on the podcast! Episode 38 continues to remind us why Season …

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Aug. 25, 2019

Season Two Reunion Show, Part 1 - Season 3 Kick-Off

This episode kicks-off Season 3 with a bang! Season two was an incredibly thoughtful and thought-provoking journey, and Episode 37 reminds us why with a visit from NINE of our guests. Our guests are SMART and can have a laugh. …

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June 27, 2019

Build Relationships to Build Your Business with Michael Cuschieiri

First of all, if you know this man… straight-away you're likely to learn something new on episode 36! Do you REALLY know how to pronounce his last name? I don’t think so! It was news to me. Our guest... Michael …

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June 16, 2019

Marketing Magic - Grasping Facebook Groups with Bella Vasta

Not only is Bella a *firecracker* who drops a TON of knowledge bombs on us in this episode, but she also gives stacks of shout-outs to people in the industry who are doing it RIGHT. Our guest... Bella VastaBella Vasta …

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May 23, 2019

Relationship Marketing - Be a Magnet, not a Megaphone with Jessika Ph…

As I listened back to Ep. 34 I kept writing down nugget quotes from our guest Jessika Phillips! You'll have to listen to hear most of them, but one that stood out to me is this:"It's not selling, it's serving" …

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May 3, 2019

Is Marketing about Bandwidth or Brain Width? With Dahlia El Gazzar

On Episode 33 our guest Dahlia El Gazzar shares her unique perspective based on the work her team does with event organizers. Our guest... Dahlia El Gazzar - Founder of Dahlia+AgencyDahlia has an OMG-attitude about all things tech and audience …

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April 17, 2019

Marketing’s Role in Incentivizing Performance

In Episode 32 we get real about incentivizing people. If you think incentive trips are a "boondoggle," you are wrong. Dead wrong! It's incredible what the research shows incentives do for both the bottom line of your business AND the …

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March 26, 2019

Crisis Communication - Marketing is Responsible with Alex Plaxen

In Episode 31 we are live on Facebook, speaking to someone who has made crisis communication a key area he is speaking and teaching on. It's marketing's responsibility to share out information if a crisis occurs. Period. With the emergence …

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March 21, 2019

Transformative Events - Marketing is Your Partner

In episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for …

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Feb. 21, 2019

Influencer Marketing - Providing Value or Overused Term?

The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an …

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Jan. 22, 2019

Corp. vs. Freelance Marketing & Personal Branding with Ben Roberts

Many professionals continue to work a "day job" while also building their own personal brand... while also having a "side-hustle." Our guest on this show is doing just that! He has a job he loves running marketing for a start-up …

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Dec. 6, 2018

Facebook Advertising - A Paid Element of our Marketing with Azriel Ra…

Facebook advertising is necessary, and our guest on episode 27 is an industry expert on the topic. He’s an “in demand” speaker at the top social media marketing conferences, and it’s because he knows his stuff. Our guest... Azriel Ratz …

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Nov. 27, 2018

Cannabis Marketing - Listen Before You Light Up Your Marketing with K…

The Cannabis market is still in its infancy, with makers and marketers alike trying to strike while the proverbial iron is hot! Here's the catch: there are a ton of federal limitations because, although it might be 100% legal in …

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Nov. 13, 2018

LinkedIn Marketing - Accelerate Your Career & Brand with Michaela Ale…

LinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert with us on episode 25. She grew her following on the platform from …

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Nov. 2, 2018

Livestreaming for Success - Marketing via LIVE Video with Stephanie L…

What better place to discuss live-streaming than on a LIVE show on Facebook? There is none! Our guest Stephanie Liu is a consummate PRO and absolutely a go-to person with regard to the hows and whys of going LIVE. Our …

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Oct. 19, 2018

AI Chatbots -- Conversation as a Marketing Tool

A chatbot is a computer program that attempts to simulate the conversation of a human via text or voice interactions. A user can ask a chatbot a question or make a command, and the chatbot responds or performs the requested …

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Oct. 9, 2018

Exploring “Non-Agency” Life -- Venturing Out is Worth It with Ilo Neu…

Traditional marketing and advertising agencies are not going away, but things are absolutely changing. Whether you're already a soloprenuer or someone who has aspirations to have your own business, you'll find this episode really valuable. Our guest... I...

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Sept. 20, 2018

Being a Digital Nomad -- What is it & How Can You be One?

We're no longer tethered to a desk with all of the technology available to us these days, right? Some employers have been slower to the mark with this, but many “workers” are moving to being “Digital Nomads,” which is what …

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Aug. 29, 2018

Harassment (Online & Offline) -- Speaking Up

In Episode 20 we take a little departure from the normal topics of social media marketing or events. On this Facebook live show we speak with Kristy Gillentine. Kristy lives in Houston, and is VP of Public Engagement with Drive …

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Aug. 20, 2018

Season One Reunion Show, Part 2 (Marketing Events) - (Season Two Kick…

This second part of our season two kick-off is a REUNION full of rockstar event professionals! A whirlwind of super smart people giving us nuggets of information, and a reason to listen back (or listen) to their past episodes. It’s …

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Aug. 13, 2018

Season One Reunion Show, Part 1 (Getting Social) - (Season Two Kick-O…

This episode kicks-off Season Two with a bang! Season One was so full of great guests and tons of high-quality information that we decided to have a REUNION of as many of our season one guests as possible. What this …

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