The podcast for brands that want to target & engage more moms.

Marketing With Empathy® Podcast Show Notes | Blog

May 2, 2023

How StoryBrand Clarifies Marketing Messages, episode 110

Podcast EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so …

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April 25, 2023

Creating Superfans - Brittany Hodak, episode 109

EP 109.  Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells your how from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in br…

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April 18, 2023

Managing Influencer Marketing and Becoming More Influential Yourself - Gordon Glenister, ep 107 and 108

Shownotes for Marketing With Empathy® episodes 107 and 108 below.   EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influen…

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April 11, 2023

Better Decisions + Discover Yourself w/ These Frameworks - Brian Ondrako, episode 106

EP 106.  3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework wh…

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April 4, 2023

Time Management Hacks for Marketers, episode 105

EP 105.  Time management is a skill you CAN improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Usef…

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March 28, 2023

Video Experts Share 9 Brands Doing Storytelling Well, episode 104

EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.…

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March 21, 2023

5 Top Personal Care Tips for Marketers from Last 2 Years, episode 103

EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100th episode celebration, and recaps 5 of…

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March 7, 2023

Top Influence Marketing Episodes from Last 2 Years, episode 102

EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the hu…

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Feb. 28, 2023

Top 4 Empathy Marketing Convos from Last 2 Years, episode 101

EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, …

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Feb. 21, 2023

Top 6 Brand Storytelling Examples from Last 2 Years , episode 100

EP 100.  How are six different brands using storytelling? Host, Sarah Panus, shares some of her favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing w…

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