Episodes

Dec. 27, 2023

Taking A Risk On Your Unique Expertise

You can change your entire life when you learn how to use your unique expertise to help other people. In this episode, I share the personal and professional transformation I experienced when I realized I had a unique set of …

Dec. 20, 2023

The Origin of The Category Queen

Are you ready to walk into a new era together? Welcome to the new face and brand of The Category Queen Show! In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind t…

Dec. 12, 2023

MVP: 3 Questions To Ask Yourself To Attract High Caliber Clients

Identifying your ideal client isn’t necessarily going to increase your revenue, increase your profit, or grow your business. In this episode, we discuss the difference between an “ideal client” and a “premium client” and how…

Nov. 28, 2023

MVP: How To Get Your Potential Clients To Buy Anything From You

Your relationship with money impacts how you market your coaching offers. It also impacts how you price your programs, how you run your sales conversations, what happens when you get a money objection (that triggers your own…

Nov. 21, 2023

Reinvention

Have you ever looked back on your life and compared the current version of your life with your old one and wondered if your “old self” would even recognize who you are today? Sometimes, we can indirectly create these “reinve…

Nov. 14, 2023

How To Show Up When Life Feels Heavy

Being the face of your business as a personal brand and CEO also means showing up online and in your company when you’re struggling in your personal life — this can be one of the most challenging aspects of an online busines…

Nov. 7, 2023

Starting Planning For 2024. Here’s How.

Preparing for a new year takes time and space, especially if you want to make sure your primary focus areas and goals are in alignment with the vision you have for your business and your life. However, heading into a new yea…

Oct. 31, 2023

4 Ways to Bridge the Gap Between Your Current Reality & Your Future Desires

Do you feel like the results in your business are coming too slowly? Do you feel like your truest desires are all of a sudden so far out of reach? Whether you’re in a creative rut, feeling completely uninspired, or losing fa…

Oct. 24, 2023

Hiring: How To Know When and How To Bring On Your First Team Member

Is the fear of hiring holding you back from growing to the next level? If so, you’re not alone! Hiring is one of the most significant areas of confusion for female founders and can be overcomplicated and overwhelming. Howeve…

Oct. 17, 2023

Behind-The-Scenes: My Current Routines, Habits, & Hacks

As a mom of three and the CEO of a thriving business and team, I’ve had to become more disciplined in how I spend my time, the routines I follow in my business and life, and the habits I adopt. More importantly, my emotional…

Oct. 10, 2023

How To Scale Your Signature Offer To 100K Months With Callan Faulkner

In this interview, Callan shares how she achieved her first 100K/month by streamlining and fine-tuning her signature offer. She speaks to the components of her program that help her clients create results without them relyin…

Oct. 3, 2023

Growing To 10K Months Working Part-Time Hours, Never Giving Up with Carol Trotter

Carol Trotter, Health Coach for Peri and Post-menopausal Women, shares her journey as an entrepreneur going from almost “giving up” after being at it for five years to experiencing her first 5-figure month just 18 months lat…

Sept. 26, 2023

What To Do If Your Launch Flops

Launch setbacks are normal. When you know how to evaluate the data, learn how to carry the lessons over to the next launch, and make strategic decisions from a place of logic rather than emotion, you will move through “failu…

Sept. 19, 2023

3 Ways To Add More Leverage In Your Coaching Offer So You Can Grow Faster Without Burning Out

When you know how to create leverage in your coaching programs you’ll be able to serve more clients, amplify your impact, and multiply your monthly earnings without adding to your workload or burning yourself to the ground. …

Sept. 12, 2023

The Evolution of Your Signature Program

Creating an irresistible signature program is a journey of refinement, experimentation, and evolution. If you want to build global awareness around a signature program that has the ability to create an effortless flow of top…

Sept. 5, 2023

Which Coaching Model Is Better: Cohort Or Evergreen?

In this episode, I dive deep into the dynamics of the most common coaching program structures, specifically focusing on Cohort-based versus Evergreen models. If you're a coach, an educator, or a practitioner considering an o…

Aug. 29, 2023

How to Create Urgency to Get People to Buy Now (Versus Later)

Urgency in marketing creates motivation to buy. When you do this well, you’ll be able to break through the noise of today's saturated markets and capture the attention of consumers who might otherwise delay or turn the other…

Aug. 22, 2023

How to Create More Wealth, Live An Abundant Life, & Turn Your Idea Into A Million Dollar Empire with Dr. Stephanie Wigner

If you desire to bring more wealth and abundance into your life, this episode will help you unlock your next level of success in such an expansive way. Dr. Stephanie Wigner is a multiple seven-figure entrepreneur, host of “T…