You will hear many who have reached success in the creator’s community that you could be one show away from massive success. Well, chances are you are not just one show away. Keep producing anyway and find a reason to love t…
If you are unsure of just how the flow of your show needs to go, don’t try to reinvent the wheel. Review some work you admire in your genre and create an early model for your work of what you like from there. There are reaso…
Your larynx does much more than help you make a sound out of your mouth. It also directs food into your stomach and air into your lungs to breathe. So, any issue becomes not just a creator issue but also a health issue. You …
You want to sell non-podcast listeners on joining the club. Do it by pushing content from creators they are likely to listen to, not just your content.
The numbers are significant but not always the primary reason to start or continue a project. Documenting history, connecting with people, and learning from the process may be a stronger motivator to keep pushing on when the…
You don't help a surgeon with confidence by saying, 'Do surgery without killing the patient.' If making better content (or more engaging and entertaining content) is not second nature, consider why you are producing content.…
Who are your listeners not going to listen to from now on when they start listening to you? Knowing some answers to this question will help you target and capture more listeners.
I am telling you to drink more water as a creator for the same reason I tell people on my health and fitness podcasts: your basic health. Proper hydration is good for your voice (as a podcaster) and your skin (as a video cre…
You can not be discouraged by other people's talent. You need to define your goals, polish up your performance, and keep producing content. Because, in reality, you have little to do with the perception of 'good' once the li…
As you see the number of episodes rising, you will gain comfort in your workflow and performance and won't worry as much about the things that seemed like nonstarters when you started.
The best day to post is the day that works best for you and your content. Other than when your listeners need to hear it for it to be relevant, the day and time rarely matter, other than consistency.
Turn your audio into a YouTube video. Turn your YouTube videos into audio. Transcribe all your non-text work into text to post for newsletters and blogs. Make short clips for other social media platforms and send promotional…
Can't get sponsors or mass adoption? Know whether you're getting a sign you should drop the project, retool, or keep pressing as is. There is a fundamental difference between seeing that you don't have the talent versus you …
You have guests on your show because they should be a draw for your audience. Find a way to ethically leverage the audience your guest has massed to help grow your own.
This is not a necessity, but as a way to give quick validation to a new project (and give people more to watch and listen to early in the life of the project) you can launch with at least three episodes of relevant and everg…
Don’t get discouraged when you find out there is already a podcast or video series that takes the same angle and approach as you have been dying to try. Just take a slight pivot and do the idea better.
A project you work on as a solo creator is still a conversation playing out. Just playing out between yourself and the ‘world’ of watchers and listeners out ‘there.’ The key to success in these projects is to perform so that…
As much as we complain about the glut of sponsor reads in podcasts and videos, having a sponsor helps the creator fund their operation and give them the ability to keep working. But the more you do for the sponsor, the more …
The key to success as a creator is to take good care of your target listeners, and the key to longevity is to take some consideration for your non-target listeners.
