Episodes

May 24, 2023

A Music Bed May Be The Perfect Band-Aid For Your Poor Audio Problems - CPT 186

Bad audio will ruin your work, whether pure audio or video creation. A music bed is not a real 'fix,' but it can get you over the poor quality you hear in your recordings while you are working through the current limitations…
May 17, 2023

Expertise Is Easy. Execution Is Hard - CPT 185

Being an expert is as simple as knowing a little more than your audience. Being an effective communicator and trainer doesn't require being an expert in a topic, but being proficient in communicating and training are skills …
May 10, 2023

Know Why You Want To Be A Creator - CPT 184

There are four basic questions I ask everyone who comes to me for help in beginning their journey as a creator. First, why do you want to be a creator? Second, what do you know about (or want to know about)? Third, are there…
April 12, 2023

About The Niche Thing - CPT 183

Niching down means focusing on your ideal target customer and aligning your marketing to match. So niching down is a popular topic for new podcasts and video creators to help find a consistent audience.
April 5, 2023

All the Great Ideas Are Not Going To Work - CPT 182

You are a creator because you have many ideas. And many of them are great. And many of those great ideas have no chance of success.
March 29, 2023

Is It A Conversation Worth Listening To? - CPT 181

A solo production is just a person giving a speech, and an interview or group chat production is just a few people at a party having a structured conversation together. The key to your success in whatever you are producing i…
June 22, 2022

Produce Your Boring Content Anyway (CPT 180)

Know what your content's true purpose is. It may not be the most entertaining, but if it hits its mark, you are doing it right by producing it.
June 15, 2022

Is The Book Better Than The Movie? (CPT 179)

The format of your content makes a difference to the audience that consumes it, even if it is practically the same information.
June 8, 2022

Welcome To J Cleveland Payne's Creators Pep Talk (CPT 178)

Not a new, but expanded focus for this micro podcast to help digital creators of all types master their messages and grow their followings.
June 1, 2022

Don't Confuse Content Value With Production Value (PPT 177)

Either could be a hero or hindrance to your podcast growth, but they are not the same inherent issue.
June 1, 2022

Don't Confuse Content Value With Production Value (PPT 177)

Either could be a hero or hindrance to your podcast growth, but they are not the same inherent issue.
May 25, 2022

Do What You Like (PPT 176)

It's your work. If you are not getting the response you want to your offering, continue to do whatever you like to hear in the final product. Or at least keep doing what they don't seem to hate.
May 18, 2022

Start Your Accolades List Now (PPT 175)

The road to finding 'success' in your work will be a very long journey. Start a list of accomplishments and accolades early in the journey to help sustain you.
May 11, 2022

Are You Speaking The Language Of Your Listeners? (PPT 174)

Podcasting is an easy way to reach an audience beyond the borders of your home country. But do the norms you are used to flatter or offend those of other nations and cultures? If you don't know, you won't know how a broader …
May 4, 2022

The Zero Audience Conundrum (PPT 173)

You know no one is checking out your content but you have more to present. Is now the time to quit and move on to something else?
April 27, 2022

About The Niche Thing (PPP 172)

Working your niche can both work as magic and as chains of bondage.
April 20, 2022

Sponsor Obligations Takes Away From What You Can Do With Your Content (PPT 171)

Having someone to underwrite your work is awesome, but it also binds you to those underwriters to produce certain things just for them, which may mean less of the things you want to produce for yourself.
April 13, 2022

Don't Talk Bad About Your Non-Target Listeners (PPT 170)

You do have to take care of the listeners who are here for you and your content. But not at the expense of people you might not initially consider your target listeners. There are a lot more non-target listeners in your floc…
April 6, 2022

If You Can Get One Subscriber… (PPT 169)

…you can get 10, then 100, then even more. What it really takes, is the talent to connect (one person at a time) and just the passage of time itself.
March 30, 2022

People Are Looking Harder For You Than You Know (PPT 168)

Don’t give up hope that your audience isn’t out there looking for your content. Don’t stop trying to find easier ways for your potential audience to find your content.
March 23, 2022

Bypass Luck With Intention And Solid Work (PPT 167)

Yes, lucky breaks can make a content creator. But luck can only be capitalized and sustained but a person already putting in hard work with an intention of what success looks like.
March 9, 2022

To Script Or Not To Script (PPT 166)

Delivering a message without scripted lines is hard. Delivering a message with scripted lines is also hard.
March 2, 2022

But What If No One Wants To Listen? Or Worse? (PPT 165)

How to manage the anxiety that is opening up to an audience when you're not so sure your audience even exists.
Feb. 23, 2022

Stop Tightening Your Abdomen (PPT 164)

Too many people hear the word “support” from voice coaches and think it means to create pressure in your abdomen as a means to somehow push more air out. The key is to relax your abdomen and create no pressure at all.