Episodes

Nov. 13, 2019

Can You Take Some Time Off? (PPT 044)

There is pressure to keep a podcast publishing schedule consistent, but there is pressure to maintain a life, especially when your podcast is more of a labor-intensive labor of love than a vehicle for profit. So there is ple…
Nov. 6, 2019

Show And Episode Titles Should Pop, But Not Blow People Away (PPT 043)

Have titles that are catchy and draw people in without reading like clickbait that turns people away.
Oct. 30, 2019

Maybe You Are Not Very Good (PPT 042)

At the beginning of your podcast journey, you will probably not be very good. But as you continue, if you are not gaining the response you want, you may not be improving. This is not the sign to quit, but a reminder to alway…
Oct. 23, 2019

Becoming A Podcaster Puts A Target On Your Back (PPT 041)

A podcast is an audio recording...and a for-the-record recording of the words you said. So make sure the words you say on any podcast are understood in context, and that you are willing to face the consequences of how others…
Oct. 16, 2019

All You Need Is Apple Podcast! Maybe? Maybe Not? (PPT 040)

Apple Podcasts is your direct way into the iPhone ecosystem and the directory many other podcatchers use to update their listings. But it may not be the most important home for podcasts for your audience.
Oct. 9, 2019

Periodically Explain Your Inside Jokes (PPT 039)

Breaking down the inside jokes your older listeners to your podcast enjoy so that your newer listeners can understand them does not make them less funny. It makes your show more inclusive, and less cultist.
Oct. 2, 2019

You Are Making This More Complicated (PPT 038)

Stop trying to keep pace with the big-time podcasters. Run your own race, which is very easy to say and very hard to do.
Sept. 25, 2019

Know What Score You Are Keeping (PPT 037)

What metrics are you using to gauge success for your podcasts? Is it really about listener engagement or cash from sponsorships?
Sept. 18, 2019

Are You Talking To Your True Target Audience? (PPT 036)

As you get started in podcasting, you may think you are talking to yourself, and you just might be. But when do you determine if you are podcasting to a real target audience or just as an excuse for talking to yourself?
Sept. 11, 2019

Separate Your Podcast Spending (PPT 035)

Whether podcasting for business or as a hobby, you need to have a handle on your podcast-related spending.
Sept. 4, 2019

Your Listeners, Fans, And Haters Are Real People (PPT 034)

Unless your podcast is just for a proof of concept, you need real people to become listeners of your podcast. That means producing a podcast for real people to listen to.
Aug. 28, 2019

Your Podcast Needs A Home (PPT 033)

It is nearly impossible to get someone to subscribe to your podcast by simply saying find it on your favorite podcatcher. Your podcast needs a website home to direct subscribers to the exact locations.
Aug. 21, 2019

Know Why Your Podcast Exists (PPT 032)

Your podcast does not take a timeslot on broadcast television without literally has to fill that time with something. So why are people going to take the time to listen to your podcast?
Aug. 14, 2019

All The Advice In The World Won’t Fix The Problems You Know You Have (PPT 031)

Stop using the excuse of asking for help to stall. You should take action on whatever issues you seem to be having and be okay with doing it your way.
Aug. 7, 2019

Record Every Idea In The Moment, Evaluate Them Later (PPT 030)

In order to have a bank of good ideas for topics for your podcast, you need a bank of ideas. Find a way to record every idea you have with no worries about their viability. You can determine that later.
July 31, 2019

Your Mom Is (Probably) Not Your Target Audience (PPT 029)

Having your family and friends as a support system is awesome. But these people who love you unconditionally may not be the same type of people you are looking to reach with your podcast, and their support may bring less pro…
July 24, 2019

Keep Your Podcast Run Time Consistent...For Your Sporadic Listeners (PPT 028)

Much of the podcast advice from the early days of syncing with iTunes is no longer valid, and just bad advice in general. In this episode, I flip-flop on a piece of advice that I always hated, and suggest you implement it fo…
July 17, 2019

The Simplest Call To Action Is To Just Come Back For The Next Episode (PPT 027)

You probably have many ideas to add to your podcast episodes as potential calls to action, but a basic request to just listen to the next episode is a very powerful one.
July 10, 2019

The Trouble With The 'New' Podcast Overlords (PPT 026)

Independent podcasters are beginning to beef with the radio faction and high investor groups on their corporate approach to podcasting. But this is a setup akin to a knife fight with some stranger wandering in with a machine…
July 3, 2019

See How Easy It Is To Reach 25 Episodes? (PPT 025)

One plus one equals two. Add one again and it equals three. And if you keep adding ones, in eventual time, it adds up to a significant amount. This is how we got to 25 episodes of this podcast, and how you can get to 25 epis…
June 26, 2019

Do Your Listeners Have To 'Join The Club?' (PPT 024)

A problem many podcasters have once they get their rhythm is their show becomes an inclusive club that requires a good amount of effort to understand so that new listeners can join.
June 19, 2019

Are You Really Ready For Sponsorship? (PPT 023)

Sponsorship sounds wonderful because it is a way for your podcast to make money to support itself and you. But with great revenue possibility come great responsibility.
June 12, 2019

Ideas Are Prolific And Perishable (PPT 022)

You have more idea than you can actually use, and all those ideas come to you with an expiration date for effectiveness and relevance.
June 5, 2019

You Can't Publish 100 Episodes Without Producing 100 Episodes (PPT 021)

It's not as much a matter of time, but a matter of consistency and resolve. Longevity is all about sticking around for whatever milestone you wish to accomplish.