Episodes

March 28, 2024

How to Use Paid Ads to Grow Your Podcast with Megan Shields (Part 4)

In the world of podcasting, the journey to success involves more than just recording and publishing episodes. It extends into leveraging digital marketing strategies, such as paid ads, to amplify your reach and impact on soc…
March 21, 2024

Email List Growth Strategies for Podcasters with Megan Shields (Part 3)

In the fast-paced world of podcasting, creators often find themselves juggling multiple tasks, from recording episodes to promoting their shows and engaging with their audience. One crucial aspect that can sometimes get over…
March 14, 2024

Boost Paid Ads for More Podcast Downloads with Megan Shields (Part 2)

In today's digital age, podcasting has become a powerful medium for sharing stories, knowledge, and engaging with audiences worldwide. However, one common challenge podcasters face is how to increase their podcast downloads …
March 7, 2024

Get More Podcast Downloads with Paid Ads with Megan Shields

In today's digital age, podcasting has become a powerful medium for sharing stories, information, and knowledge with a global audience. However, with the increasing popularity of podcasts, it has become crucial for podcaster…
Feb. 29, 2024

5 Podcast Production Resources you Need ASAP

Are you a podcaster looking to simplify your processes, grow your reach, make a bigger impact, and have more listener retention and overall growth? In this episode, I'll be sharing with you five of my favorite resources for …
Feb. 22, 2024

How to Dominate Search and Build Relevancy for Your Podcast with Anthony Nwaneri (Part 4)

Podcasting has become an increasingly popular medium for sharing information, stories, and ideas. But with the ever-growing number of podcasts available, how can you ensure that your show stands out and attracts listeners? T…
Feb. 15, 2024

Rank Higher on Apple and Spotify with Higher Completion Rates with Anthony Nwaneri (Part 3)

In the competitive world of podcasts, it's not enough to just create high-quality content. To stand out and increase your visibility on platforms like Apple and Spotify, you need to focus on user engagement and boost your co…
Feb. 8, 2024

How To Increase Your Visibility on Apple & Spotify with Anthony Nwaneri (Part 2)

In today's digital age, where millions of podcasts are vying for listeners' attention, it's crucial to increase the visibility of your podcast on popular platforms like Apple Podcasts and Spotify. If you want to stand out fr…
Feb. 1, 2024

What is Podcast SEO and Why You Should Care with Anthony Nwaneri (Part 1)

In the vast expanse of podcasting, and the work we do with clients within the agency, I often think about how to make sure podcasts stand out and draw more listeners. This is where podcast SEO becomes crucial. In this episod…
Jan. 25, 2024

PR Strategies for Speaking Engagements, Book Launches, and Brand Deals with Lauren Cobello (Part 4)

Welcome to the final episode of our four-part series with Lauren Cobello, the founder and CEO of Leverage with Media PR, and a renowned national TV personality, three-time bestselling author, and a prominent figure in the wo…
Jan. 19, 2024

Through the Noise: Mastering Public Relations to Stand Out with Lauren Cobello (Part 3)

In today's crowded market, it can be a challenge for creators and podcasters to stand out and gain recognition. One often overlooked strategy is leveraging the power of public relations (PR). In this episode, we will explore…
Jan. 11, 2024

Building Your Brand Using Books, PR, and Speaking Gigs with Lauren Cobello (Part 2)

In today's digital age, building a brand requires a multifaceted approach. It is not enough to have a great product or service; you also need to establish yourself as an authority in your field. This is where leveraging book…
Jan. 4, 2024

Why Every Creator Should Write a Book with Lauren Cobello (Part 1)

In the ever-expanding world of entrepreneurship, it's becoming increasingly important to stand out from the crowd and establish credibility. One powerful tool that every entrepreneur should consider is writing a book. In thi…
Dec. 28, 2023

2024 Predictions for the Podcast Industry: AI, SEO, and Video Strategies

Welcome to "As It Relates to Podcasting", the go-to place for all things podcasting, from launch strategies to growth techniques. In this blog post, I will delve into the exciting advancements happening in the podcast indust…
Dec. 23, 2023

How to Convert Podcast Listeners into Paying Customers

By now, I hope you’re getting ready to enjoy the holiday season and taking some time off to relax and recharge. I say this all the time – it's important to slow down in order to speed up and stay creative. If you’re like me,…
Dec. 14, 2023

3 Ways to Make Money Podcasting

In today's podcast episode, we are diving into a topic that is essential for podcast creators - generating revenue. We will explore three main ways to monetize your podcast and turn your podcast success into overall business…
Dec. 7, 2023

12 Areas to Audit in Your Podcast

Do you audit your podcast? What are your podcast KPIs? And how do you measure the growth of your show month over month, year over year? In this episode of As It Relates to Podcasting, we cover the importance of podcast audit…
Nov. 30, 2023

Prepping Your Podcast for the Holidays: 5 Tips You Need

In this podcast, I share five crucial tips for preparing your podcast during the holiday season or any planned hiatus. The strategies covered include scheduling ahead and batch recording, communication with the audience, pla…
Nov. 23, 2023

PART 4 - How to Take Time off As a Podcaster with Ana Xavier

In this final part of a four-part series, Ana and I have an in-depth discussion on how to keep a podcast active during a sabbatical, hiatus, or planned time off. We discuss various strategies such as batching content, levera…
Nov. 16, 2023

PART 3 - 5 Secrets to Double Your Podcast Downloads with Ana Xavier

In this episode, we deep dive into podcast analytics with Ana Xavier, starting with the significance of IAB stats versus other metrics. We offer insights for podcast managers who can't access a client's full backend, emphasi…
Nov. 9, 2023

PART 2 - Unique Podcast Social Media Strategies to Increase Engagement and Visibility with Ana Xavier

In this episode, Ana and I take a deep dive into essential strategies to enhance your podcast's impact and reach. We dive into strategically reviewing your podcast, focusing on the critical elements that can make it stand ou…
Nov. 2, 2023

PART 1 - Getting Over Your Podcast Fears with Ana Xavier

In this podcast episode, Ana and I discuss the mindset required for podcasting success. We tackle the common concern of "needing more downloads," emphasizing the value of progress and authenticity over raw numbers. We also e…
Sept. 28, 2023

Launch Your Podcast in 3 Easy Steps

In this final installment of our four-part series, we delve deep into the critical aspects of launching a podcast successfully. Whether you're a seasoned podcaster or just starting out, this episode offers invaluable insight…
Sept. 21, 2023

The Only Recording and Video Equipment You Need

In this episode, we’re talking about all of the essentials you need to record your podcast! Creating an ideal podcasting environment is crucial, and we guide you through the process of setting up your podcast recording space…