Welcome to our new website!

Episodes

May 27, 2024

Podcasters' Insights on Leveraging YouTube for Enhanced Visibility

In this episode, we look at how podcasters use YouTube to enhance your podcast. I asked: A) Are you not using YouTube at all? B) Are you creating static videos? C) Are you creating full videos? I also talk about a way to find more content using...

Listen to the Episode
May 20, 2024

The Impact of Your Podcast Stories and Strategies

Today I talk Mark Lawley from the . I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook...

Listen to the Episode
May 13, 2024

Adjusting Attitudes: Harnessing Persistence for Podcasting Success

Today, I dive into the essence of keeping a positive and persistent approach to podcasting. I play guitar, and one of the reasons I'm pretty good is my attitude when learning to play. Share how you can do the same in podcasting. This gets you further...

Listen to the Episode
May 5, 2024

The Truth About Podcast Growth: It's a Marathon, Not a Sprint

Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show.

Listen to the Episode
April 29, 2024

Mastering Podcast Rebranding: Lessons from the Front Lines

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show. I revisit the significance of knowing...

Listen to the Episode
April 22, 2024

Podcasting's Deep Connection With Alban Brooke

Alban Brooke has been at for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting.  Connect with...

Listen to the Episode
April 15, 2024

Mastering Social Media for Podcast Growth with Expert Katie Brinkley

Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4...

Listen to the Episode
April 8, 2024

Insights and Surprises: Podcast Movement Reflections with Dave Jackson

I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing.  I also point out some people who got busted doing things that could really damage...

Listen to the Episode
April 1, 2024

Crafting Engaging Content: Insights from Joe Pulizzi

I am so excited to have on the show today. Joe has been creating great podcasts like , and show for years to coincide with his amazing books like ,  and    Joe also created and sold the Content Marketing Institute and is now the man...

Listen to the Episode
March 25, 2024

What is Podcasting 2.0? Transforming Listener Engagement and Earnings

Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to...

Listen to the Episode
March 18, 2024

The Varied Faces of Video Podcasting

I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video.  I will also help you...

Listen to the Episode
March 11, 2024

Maximizing Your Podcast's Tax Deductions with Expert Ralph Estep Jr.

In Episode 922, financial expert joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vital financial considerations for podcasters, emphasizing the importance of recognizing potential tax deductions,...

Listen to the Episode
March 4, 2024

Podcast Saturation: Is Your Playlist Bursting at the Seams?

Today I asked my audience how full is their playlist? Are they looking for more shows? Happy with the Current Line up? Or are you already behind on the shows you follow? Is it harder to grow a podcast today than, say 5 years ago? I also talk about an...

Listen to the Episode
Feb. 26, 2024

Overcoming Podcasting Burnout: Strategies for Staying Motivated

Hey there, fellow podcasters! I'm Dave Jackson, and welcome to another episode of the School of Podcasting, where we breathe life into your podcasting journey. Today's lesson is close to my heart: "Strategies for Staying Motivated." We all know the...

Listen to the Episode
Feb. 19, 2024

Apple's New and Noteworthy: Behind the Scenes with Gary Arndt

was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start.  Check out Gary's show it's a daily podcast for...

Listen to the Episode
Feb. 12, 2024

Grow Your Instagram Presence with Jeff Dwoskin's Stampede Social Stra…

In a , Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong? Maybe by design, it's not designed to give us what we want. Enter Social Stampede a tool that lets you see how many...

Listen to the Episode
Feb. 5, 2024

Your Podcast: What Will You Start and Stop Doing in 2024?

We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The audience chimes in so we can all learn together. Join the School of Podcasting Community Risk-Free...

Listen to the Episode
Jan. 29, 2024

Podcast Lessons, Legacy, and Love

We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen...

Listen to the Episode
Jan. 22, 2024

Will “Verified” Downloads Ruin Podcast Advertising?

Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from ). If you plan on paying for a service to promote...

Listen to the Episode
Jan. 15, 2024

Achieve More, Faster: The Insider's Guide to the Impactful Benefits o…

Today I share a story where I took information I was going to publish as an episode, but put it out instead as I was worried it would make me look Salesy. Today I share how I found out that message really resonated with my audience, and now I'm using...

Listen to the Episode
Jan. 8, 2024

Behind the Mic: Avoiding Podfade By Identifying Your Why

Today we have a few topics. First, its a new year! Are you ready? I go through a list of things that you might want to make sure you have.  We talk about asking WHY to help you find additional motivation, and to TIME yourself so you can make...

Listen to the Episode
Jan. 1, 2024

From Podcast Launch to Delivery: Unveiling Realistic Expectations for…

The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast.  As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no...

Listen to the Episode
Dec. 25, 2023

My Favorite Podcast Is.... (and WHY) 2023

I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in your app, and you immediately stop listening to whatever show and IMMEDIATELY go to theirs. Thanks to...

Listen to the Episode
Dec. 18, 2023

Podgagement: Because It's All About Engaging Your Audience

Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed...

Listen to the Episode