Videos

In this clip: Jonathan explains why the social media DM or direct message is the best indicator of social media content success. The most popular content isn't always the best or most useful content online. Solving problems and achieving goals is what people really want - not just things that…

In this clip: Jonathan speaks to the resonance of channeling and using your customer's voice. Talking like, acting like, and advocating for your client - based on years of close contact - creates a much better experience. He also shares how this affects his approach to marketing. In this episode,…

In this clip: Jonathan talks through the process of becoming a content marketer for a technology rather than a product. His CEO and CFO had this vision. He lacked a title and concrete goals until they discovered the similarity with Guy Kawasaki, Chief Evangelist at Apple and Canva and our…

In this clip: Jonathan explains how he lost weight through the portion control of his street taco diet. He shares this concept with his coworkers and others. In this episode, Jonathan Stephens, Chief Evangelist at EveryPoint, joins Ethan Beute to share how his journey into marketing, content, and live streaming…

In this clip: Jonathan explains that the evangelist's job is to show what's possible, then connect with people to discover and solve problems based on the feasibility of the technology that he's demonstrating. It's co-created with the community - and anchored in spatial computing. In this episode, Jonathan Stephens, Chief…

In this clip: Jonathan talks through his live streaming strategy - and the honesty, credibility, authority, and popularity of live video compared to hyper-edited content. In this episode, Jonathan Stephens, Chief Evangelist at EveryPoint, joins Ethan Beute to share how his journey into marketing, content, and live streaming resulted in…

In this clip: Jonathan explains his approach to engaging video content around spatial computing - and how it tends to get resurfaced when it's attached to an individual person rather than to a faceless, corporate brand. In this episode, Jonathan Stephens, Chief Evangelist at EveryPoint, joins Ethan Beute to share…

In this clip: Jonathan explains how it was like "turning on a light switch" when he shifted from sharing content as himself, as a person, and as a personal brand on his personal channels, rather than as and through EveryPoint's company brand. In this episode, Jonathan Stephens, Chief Evangelist at…

In this clip: Jonathan explains the most important job of a Chief Evangelist - to humanize a brand, to get people to engage in a personal way, and to create excitement. In this episode, Jonathan Stephens, Chief Evangelist at EveryPoint, joins Ethan Beute to share how his journey into marketing,…

Today’s guest is Jonathan Stephens, Chief Evangelist at EveryPoint. Jonathan joins Ethan Beute to share how his journey into marketing, content, and live streaming resulted in organizations like NVIDIA inviting him onto their platforms. Jonathan realized that his reach widened as he shifted from a corporate logo and voice to…

In this episode: Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a…

In this episode: Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a…

In this episode: Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a…

In this episode: Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a…

In this episode: Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a…

In this episode: Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a…

In this episode: Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a…

In this episode: Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a…

In this episode: Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a…

In this episode: Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a…

Today’s guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a meaningful community. And…

In this episode: Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism creates meaning and impact and…

In this episode: Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism creates meaning and impact and…

In this episode: Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism creates meaning and impact and…