Videos

March 31, 2023

Delivering a Message vs Cultivating a Movement with Justin Robbins - Ep 018 Highlight 7

In this episode: Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism creates meaning and impact and…

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March 31, 2023

Connection Between Customer Experience, Brand, & Evangelism with Justin Robbins - Ep 018 Highlight 6

In this episode: Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism creates meaning and impact and…

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March 31, 2023

The "Some Day" List of Evangelist Activities with Justin Robbins - Ep 018 Highlight 5

In this episode: Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism creates meaning and impact and…

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March 31, 2023

Elevating the Intellect of a Sales and Marketing Channel with Justin Robbins - Ep 018 Highlight 4

In this episode: Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism creates meaning and impact and…

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March 31, 2023

Measuring Impact, Not Activity with Justin Robbins - Ep 018 Highlight 3

In this episode: Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism creates meaning and impact and…

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March 31, 2023

Shared Experience, The Art of the Possible, and Evangelism with Justin Robbins - Ep 018 Highlight 2

In this episode: Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism creates meaning and impact and…

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March 31, 2023

The Essence of Evangelism and the Evangelist Role with Justin Robbins - Ep 018 Highlight 1

In this episode: Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism creates meaning and impact and…

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March 30, 2023

018 Justin Robbins on Creating Meaning and Impact as Chief Evangelist

Today’s guest is Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism isn’t just about telling a…

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March 24, 2023

Media Companies, Trusted Advisors, and Evangelists with Arthur Castillo - Ep 017 Highlight 9

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. In this episode ... Arthur shares what’s…

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March 24, 2023

Evangelizing Chess, Fantasy Football, and LinkedIn with Arthur Castillo - Ep 017 Highlight 10

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. In this episode ... Arthur shares what’s…

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March 24, 2023

Tracking Revenue Influenced by Evangelism with Arthur Castillo (Chili Piper) - Ep 017 Highlight 8

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. In this episode ... Arthur shares what’s…

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March 24, 2023

What's Dark About Dark Social with Arthur Castillo (Chili Piper) - Ep 017 Highlight 7

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. In this episode ... Arthur shares what’s…

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March 24, 2023

The Evolution of Word of Mouth Marketing with Arthur Castillo (Chili Piper) - Ep 017 Highlight 6

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. In this episode ... Arthur shares what’s…

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March 24, 2023

From Field Marketing to Head of Evangelism with Arthur Castillo (Chili Piper) - Ep 017 Highlight 5

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. In this episode ... Arthur shares what’s…

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March 24, 2023

Best Practices for a Customer Advisory Board with Arthur Castillo (Chili Piper) - Ep 017 Highlight 4

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. In this episode ... Arthur shares what’s…

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March 24, 2023

The Power of Peer to Peer with Arthur Castillo (Chili Piper) - Ep 017 Highlight 3

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. In this episode ... Arthur shares what’s…

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March 24, 2023

Evangelism Lives Between Sales and Marketing with Arthur Castillo (Chili Piper) - Ep 017 Highlight 2

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. In this episode ... Arthur shares what’s…

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March 24, 2023

Thinking Differently about the Status Quo with Arthur Castillo (Chili Piper) - Ep 017 Highlight 1

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. In this episode ... Arthur shares what’s…

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March 23, 2023

017 Arthur Castillo (Chili Piper) on Customers As Your Best Evangelists

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. Arthur shares what’s new and not new…

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March 23, 2023

017 Arthur Castillo (Chili Piper) on Customers As Your Best Evangelists

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. Arthur shares what’s new and not new…

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March 16, 2023

Evangelizing the Growth of Human Beings with Blaine Feyen (True Footage) - Ep 016 Highlight 10

Today’s guest is Blaine Feyen, Head of Community and Chief Evangelist at True Footage. Blaine joins Ethan Beute and shares his philosophy behind and approach to developing your own teachable point of view – based on experience, not on opinion – as the foundation of effective evangelism. In this conversation,…

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March 16, 2023

Qualities to Seek in a Chief Evangelist with Blaine Feyen (True Footage) - Ep 016 Highlight 9

Today’s guest is Blaine Feyen, Head of Community and Chief Evangelist at True Footage. Blaine joins Ethan Beute and shares his philosophy behind and approach to developing your own teachable point of view – based on experience, not on opinion – as the foundation of effective evangelism. In this conversation,…

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March 16, 2023

Developing a Teachable Point of View with Blaine Feyen (True Footage) - Ep 016 Highlight 8

Today’s guest is Blaine Feyen, Head of Community and Chief Evangelist at True Footage. Blaine joins Ethan Beute and shares his philosophy behind and approach to developing your own teachable point of view – based on experience, not on opinion – as the foundation of effective evangelism. In this conversation,…

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March 16, 2023

Conferences, Competitors, and Community with Blaine Feyen (True Footage) - Ep 016 Highlight 7

Today’s guest is Blaine Feyen, Head of Community and Chief Evangelist at True Footage. Blaine joins Ethan Beute and shares his philosophy behind and approach to developing your own teachable point of view – based on experience, not on opinion – as the foundation of effective evangelism. In this conversation,…

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