Videos

Dec. 11, 2022

Revenue Attribution and the ROI of and Evangelist with Bill Staikos (Medallia) - Ep 005 Highlight 7

Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led…

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Dec. 11, 2022

Benefits of Podcasting with Bill Staikos (Medallia, Be Customer Led) - Ep 005 Highlight 6

Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led,…

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Dec. 11, 2022

Becoming an Evangelist and Driving Top of Funnel with Bill Staikos (Medallia) - Ep 005 Highlight 5

Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led,…

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Dec. 11, 2022

Thought Leadership Along the Maturity Curve with Bill Staikos (Medallia) - Ep 005 Highlight 4

Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led,…

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Dec. 11, 2022

Creating Community-Led Conversations with Bill Staikos (Medallia) - Ep 005 Highlight 3

Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led…

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Dec. 11, 2022

Splitting Your Time and Focus as an Evangelist with Bill Staikos (Medallia) - Ep 005 Highlight 2

Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led…

View more
Dec. 11, 2022

The Most Important Role of a Chief Evangelist with Bill Staikos (Medallia) - Ep 005 Highlight 1

Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led…

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Dec. 8, 2022

005 Bill Staikos (Medallia) on Moving Up the Maturity Curve Through Evangelism

Have you ever put yourself in your client's shoes? Have you ever seen it from their perspective? Have you ever let your community drive the agenda? Today’s guest is Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia. Bill joins Ethan Beute and shares how it is important to…

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Dec. 2, 2022

004 Highlight 10 - Sangram Vajre (GTM Partners) on The Future of the Chief Evangelist

In this clip, Sangram Vajre, co-founder and CEO of GTM Partners, speaks to the future of evangelism, evangelist marketing, and the Chief Evangelist role. Prior to cofounding GTM Partners, Sangram was co-founder and Chief Evangelist at Terminus and helped drive category creation for ABM or Account Based Marketing. Hear the…

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Dec. 2, 2022

004 Highlight 9 - Sangram Vajre (GTM Partners) with Advice for an Aspiring Chief Evangelist

In this clip, Sangram Vajre, co-founder and CEO of GTM Partners, provide specific advice for someone aspiring to the role of Chief Evangelist. Prior to cofounding GTM Partners, Sangram was co-founder and Chief Evangelist at Terminus and helped drive category creation for ABM or Account Based Marketing. Hear the full…

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Dec. 2, 2022

004 Highlight 8 - Sangram Vajre (GTM Partners) on The Benefits of Writing a Book

In this clip, Sangram Vajre, co-founder and CEO of GTM Partners, explains the benefits of writing and publishing a book from a category creation or category design perspective and from the role of a Chief Evangelist. Prior to cofounding GTM Partners, Sangram was co-founder and Chief Evangelist at Terminus and…

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Dec. 2, 2022

004 Highlight 7 - Sangram Vajre (GTM Partners) on Career Risks for a Chief Evangelist

In this clip, Sangram Vajre, co-founder and CEO of GTM Partners, shares the most important job of a Chief Evangelist. In one word: trust. Prior to cofounding GTM Partners, Sangram was co-founder and Chief Evangelist at Terminus and helped drive category creation for ABM or Account Based Marketing. Hear the…

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Dec. 2, 2022

004 Highlight 6 - SangramVajre (GTM Partners) on Letting Go, Not Giving Up

In this clip, Sangram Vajre, co-founder and CEO of GTM Partners, explains the difference between letting go and giving up. Prior to cofounding GTM Partners, Sangram was co-founder and Chief Evangelist at Terminus and helped drive category creation for ABM or Account Based Marketing. Hear the full conversation with Sangram…

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Dec. 2, 2022

004 Highlight 5 - SangramVajre (GTM Partners) on Transitioning from CMO to Chief Evangelist

In this clip, Sangram Vajre, co-founder and CEO of GTM Partners, opens up about the challenges he was facing as the Chief Marketing Officer for the ABM platform Terminus that led to his transition into the Chief Evangelist role. In short: it saved his family and his marriage. Prior to…

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Dec. 2, 2022

004 Highlight 4 - Sangram Vajre (GTM Partners) on Evangelizing the Problem, NOT the Product

In this clip, Sangram Vajre, co-founder and CEO of GTM Partners, gives you two reasons that a Chief Evangelist should evangelize the problem you solve, not the product you sell. It comes down to mutual trust and respect. Prior to cofounding GTM Partners, Sangram was co-founder and Chief Evangelist at…

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Dec. 2, 2022

004 Highlight 3 - Sangram Vajre (GTM Partners) on Internal Education Through a Chief Evangelist

In this clip, Sangram Vajre, co-founder and CEO of GTM Partners, gives insights into ways a Chief Evangelist can and should provide internal education and guidance to employees and team members. Prior to cofounding GTM Partners, Sangram was co-founder and Chief Evangelist at Terminus and helped drive category creation for…

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Dec. 2, 2022

004 Highlight 2 - Sangram Vajre (GTM Partners) on Ways to Engage Accounts Through Evangelism

In this clip, Sangram Vajre, co-founder and CEO of GTM Partners, shares specific ideas for engaging prospect and customer accounts through evangelism. Prior to cofounding GTM Partners, Sangram was co-founder and Chief Evangelist at Terminus and helped drive category creation for ABM or Account Based Marketing. Hear the full conversation…

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Dec. 2, 2022

004 Highlight 1 - Trust as Most Important for a Chief Evangelist - Sangram Vajre (GTM Partners)

In this clip, Sangram Vajre, co-founder and CEO of GTM Partners, shares the most important job of a Chief Evangelist. In one word: trust. Prior to cofounding GTM Partners, Sangram was co-founder and Chief Evangelist at Terminus and helped drive category creation for ABM or Account Based Marketing. Hear the…

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Dec. 1, 2022

The Uncharted Territory - Sangram Vajre - Chief Evangelist With Ethan Beute - Episode # 004

If you are ever in need of tips on how to become a great evangelist then we have a fantastic episode for you. Today’s guest is Sangram Vajre, Co-Founder & CEO at GTM Partners and Co-Founder & Chief Evangelist at Terminus. Sangram joins Ethan Beute and shares that the most…

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Nov. 19, 2022

003 Highlight 10 - Jim Kalbach (MURAL) on Evangelizing Better Urban Planning

Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more. He served as VP of Customer Experience at MURAL before becoming Chief Evangelist. In this clip, Jim describes his personal, natural, and passionate…

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Nov. 19, 2022

003 Highlight 9 - Jim Kalbach (MURAL) on Category Design and Collaborative Intelligence

Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more. He served as VP of Customer Experience at MURAL before becoming Chief Evangelist. In this clip, Jim provides his perspective on the seasonal…

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Nov. 19, 2022

003 Highlight 8 - Jim Kalbach (MURAL) with Finding a Chief Evangelist

Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more. He served as VP of Customer Experience at MURAL before becoming Chief Evangelist. In this clip, Jim offers advice and recommendations for leaders…

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Nov. 19, 2022

003 Highlight 7 - Jim Kalbach (MURAL) on The Chief Evangelist Title

Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more. He served as VP of Customer Experience at MURAL before becoming Chief Evangelist. In this clip, Jim offers his thoughts on the title…

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Nov. 19, 2022

003 Highlight 6 - Jim Kalbach (MURAL) on Channel-Based Evangelism

Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more. He served as VP of Customer Experience at MURAL before becoming Chief Evangelist. In this clip, Jim explains the shared benefit to consultants…

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