The podcast for brands that want to target & engage more moms.

Marketing With Empathy® Podcast Show Notes | Blog

Feb. 23, 2021

Micro & Nano Influencer Marketing — Kelly Olexa, episode 17

Today we are talking about influencer marketing—specifically micro and nano influencers. Joining Sarah Panus is the sassy and smart Kelly Olexa of the Kelly O Show podcast. Kelly has a ton of experience with influencer marketing, having owned …

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Feb. 16, 2021

All Things Video Storytelling With Emmy-Winner Jesse Roesler,  episode 16

    Curious about how to use video for your brand storytelling marketing? Sarah Panus interviews Emmy-winning filmmaker, Jesse Roesler @jesseroesler of Credo Nonfiction @credononfiction to discuss: 📽️  ​Authen…

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Feb. 9, 2021

Power of The Words We Use, episode 15

Can replacing words you use improve your mood, reduce stress and increase productivity? Sarah's advice on how to rephrase your words for more positive life outputs.     Can replacing the words you use to describe things improve your m…

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Jan. 26, 2021

Can StoryBrand Process Help Your Brand Storytelling Plans? — Katie Lantukh, episode 14

Using the StoryBrand process/framework to educate and inspire you to think creatively about your brand storytelling plans. Guest Katie Lantukh, of Murphy Marketing, joins Sarah Panus on episode 14 of the Marketing With Empathy podcast.  Katie i…

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Jan. 19, 2021

Non-Profit Video Storytelling Tips — Mary Knox Miller, episode 13

Why and how you can add video to your organization’s communications toolkit. Advice for non-profits from Mary Knox Miller. Why video is a must when it comes to building community, engaging with your community, and especially fundraising. &nbs…

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Jan. 12, 2021

How to Be More Creative Using Boundaries – Contently, episode 12

How to be more creative in generating content ideas for your brand. Tools to help you and your team be more creative, and how boundaries can actually help.   On episode 12 of the Marketing With Empathy podcast, Sarah Panus is joined by Deanna…

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Jan. 5, 2021

9 Content Marketing & Brand Storytelling Trends of 2021, episode 11

How can your brand incorporate these nine brand storytelling trends into your future content strategy plans?     Now, after a year of unexpectedness, I actually thought twice about recording this episode.  I mean, who could have …

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Dec. 15, 2020

Why Being Authentic With Yourself Makes You a Better Brand Storyteller – 3M’s Heather Cmiel, episode 10

Heather & Sarah Panus dig into the idea that empathy and storytelling means you have to bring your most authentic self to work every single day.     Heather Cmiel is a global marketing communications strategist for 3M. Currently, …

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Dec. 8, 2020

Business Leaders: How to Prioritize Your Health & Self Care – Ellen Leonard, episode 9

Self-care isn't selfish.  It's necessary if you want to remain healthy and thrive in life.  Ellen Leonard, CEO, Wellness Coach, Stress Management Consultant, Professor, Ayurvedic Practitioner and Podcaster, joins Sarah to share actionable …

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Dec. 1, 2020

Roots of Good Storytelling – Thrive Global, Kavita Lokchander, episode 8

What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah Panus on episode 08 to discuss the roots of good brand storytelling.     TOPICS COVERED DURING THIS EPISODE Kavita Lok…

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