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What is influencer marketing and why does it matter? Are influencers right for your brand? In this episode, I explain my six categories of influencers, and deep-dive into one of them: Social Media Influencers. I discuss: W…
Today’s guest is the fabulous digital marketing leader turned wellbeing and leadership coach, Holly O’Hanlon. Holly and I go way back, and I’m thrilled you get to hear her wisdom about tapping into your intuition to lead …
What role does empathy play in your brand storytelling plans? Does it actually help drive stronger results, or is it just perceived as upper-funnel fluff and a nice to have to round out your brand’s content plans? On…
What's your personal wellness crisis plan when things don't go your way? Mark Mohammadpour, APR, an accredited senior communications executive, certified health coach, personal trainer, and founder of Chasing the Sun Health Coac…
WHAT IS A BRAND STORYTELLING FRAMEWORK? A brand storytelling framework is a document that outlines your storytelling strategy in a way that is simple and clear and easy to understand. It’s not shared externally with your…
How nonprofit, Be The Match, conveys emotion in their storytelling to help save lives. STORIES ARE 22X MORE MEMORABLE THAN FACTS AND FIGURES ALONE. THIS IS ONE OF THE REASONS SMART BRANDS LEAN INTO STORYTELLING TO CREATE MOR…
Welcome to the first episode of the Marketing With Empathy podcast. This episode starts at the beginning to make sure we’re on the same page about: brand storytelling definition; why I decided to create an entire podcast dedica…
Cat's out of the bag. I'm sooooooo incredibly excited to announce that I'm launching a brand storytelling podcast called Marketing With Empathy hosted by myself, Sarah Panus. Look for new episodes to launch late October 2020. Read below for deta…
My journey from a small town farm girl to New York City fashionista, and how a growth mindset helps you professionally and personally. I packed 3 suitcases, said goodbye to my Minnesota family, and boarded a plane to attend fashion sc…
How I learned about the power of the "third choice" to help with decision making, and nix limiting beliefs to get ahead at work and in life. I was running a 7-person Social team for a billion-dollar retailer, responsible for ~$10 mill…
