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Podcast EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so …
EP 109. Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells your how from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in br…
Shownotes for Marketing With Empathy® episodes 107 and 108 below. EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influen…
EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.…
EP 100. How are six different brands using storytelling? Host, Sarah Panus, shares some of her favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing w…
EP 99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from…
EP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs. &n…
EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, Apr…
EP 96. *EDITED RERUN* How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between …
Quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content. Online quizzes may seem insignificant …
