The podcast for brands that want to target & engage more moms.

Content Marketing-Brand Storytelling Posts

Connect with your audience through brand storytelling content marketing. Marketing With Empathy show notes and other insights from brand storytelling strategist, Sarah Panus.
Jan. 4, 2023

Mental Health & Body Odor - Harry's and Lume Storytelling Examples, episode 93

EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a sensiti…

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Dec. 13, 2022

Year 2 Podcast and Business Insights, episode 92

EP 92. What can you learn from Sarah’s second year of running the Marketing with Empathy® podcast and Kindred Speak® brand storytelling consulting company? Listen as Sarah reflects on this past year; what she’s learned and change…

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Dec. 6, 2022

Alice Riot Uses NFTs This Way - CEO Kelly Groehler, episode 91

Shownotes for episode 91 of Marketing With Empathy podcast interview between Sarah Panus and Kelly Groehler, CEO of art curation and Web3 agency, Alice Riot. Alice Riot is an early adopter in the NFT and Web3 space-- how they're using NFTs.   …

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Nov. 29, 2022

Intro to NFTs, Web3, Metaverse - Joseph Jaffe (is not Famous), episode 90

  Are you confused by NFTs? Have you heard of Web3, or have no idea what it means? Is Mark Zuckerberg or Facebook the only thing that comes to mind when you think of the Metaverse? If yes, then this episode of Marking With Empathy …

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Nov. 22, 2022

New Free Community for BRAND STORYTELLING MARKETERS, episode 89

  UPDATE: Since the publishing of this podcast, this free community has now MOVED from Facebook to a free SLACK COMMUNITY.  Join the Marketing With Empathy SLACK community HERE.   More than ever, being part of a c…

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Nov. 15, 2022

Jia Loungewear: It's Not Bad to Think Small - Katie Charrier, episode 88

  Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do reall…

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Nov. 8, 2022

How To Create a Content Performance Culture - Christoph Trappe, episode 87

  What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, j…

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Oct. 28, 2022

9 Steps to Help Your Blog Rank on Google - Antonie Meeker, episode 85

    You may think blogs are outdated because of the rise of social media, but they’re as important as ever for your brand’s online presence. Especially with Google’s latest algorithm update, creating quality c…

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Oct. 18, 2022

How Sleep Number Grew Storytelling – Lisa Bailey, episode 83

    As we approach the two-year anniversary of the Marketing with Empathy podcast, I’m feeling a little nostalgic. Of course, I’m thrilled to have a whole lot more listeners than when we started out, but that also m…

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Oct. 4, 2022

The One Way to Monetize Your Brand Podcast, episode 81

  Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans.    THIS EPISODE AT-A-GLANCE What is the number one way to monet…

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