Episodes

Dec. 25, 2019

#027 - The Second-Best Way To Ruin Your Reputation As An Employer

Every business coach has their own idea of what the best way to ruin your reputation as an employer is. But most will agree that angering a person conducting your job interviewer is a strong second.
Dec. 18, 2019

#026 - Are You A Rock Star Or A Roadie?

Are you a better figurehead or administrator? Are you supposed to be the boss or a cog somewhere lower down the line? Does your leadership style match the position you own and the roles you take?
Dec. 10, 2019

#025 - Business Advice From 'The Little Red Hen'

My favorite children's story that is meant to tell a story of the virtues of hard work and sacrifice is also a cautionary tale of the life of an entrepreneur.
Dec. 3, 2019

#024 - Are You A Farmer Or A Gardener?

Answering this question at the beginning of your entrepreneurial journey can help you see just how tough a row to hoe you are setting yourself up for, and how to ultimately manage it.
Nov. 26, 2019

#023 - Partnerships Bring Real Cash Value To One, A Sense Of Joy To The Other

It's a controversial thought, but some of the best partnerships don't offer a pure cash return on investment to all of the shareholders involved. And this is a good thing.
Nov. 19, 2019

#022 - Celebrity Endorsements Aren't Magic

Getting your products seen by a larger audience is a good thing. Using a celebrity endorser can be a good thing, as long as the endorser you choose actually likes your product and they show the product to people likely to bu…
Nov. 13, 2019

#021 - Counter-Intuitive Sales Advice Is Good For Sales

If you have a pricey service, and you can give your customers enough knowledge to handle their basic maintenance for free, they will have little hesitation paying top dollar for your services when it is necessary.
Nov. 5, 2019

#020 - Reverse Engineering Is A Good Thing

It's one of the easiest and effective ways to gain intel on the inner workings of your competitor's product. It's not cheating.
Oct. 30, 2019

#019 - But Was The Job Candidate Adequate?

The search for great employees to back up your work is serious work. But the work your hires are meant to perform is not necessarily better just because you pay the price for a rock star.
Oct. 22, 2019

#018 - Fourth Quarter Business Thinking

October is the unofficial start of 'Holiday Season,' where you have the natural tendency to slack off until the new year. It is actually the first month of the fourth quarter of the current year, and there is plenty more wor…
Oct. 15, 2019

#017 - Make Sure Your Business Stays Away From Unnecessary Gambles

Bringing a new business into the world and keeping it alive is one of the toughest gambles a person can take on. The odds of business failure is high. Don't make the game any worse for you by taking on very unnecessary gambl…
Oct. 8, 2019

#016 - Don't Leap Onto 'Sinking Ships' When Choosing Clients

Your desire to save everyone will take you to a very dark place personally, and keep your bank account low professionally if you spend too much time trying to help clients not ready to help themselves.
Oct. 1, 2019

#015 - The Best Business Advice You Can Take Is The Advice That Works For You

Much of the advice you receive sounds like common wisdom. For a reason. But despite the how common on specialized the advice you receive is, if you can't use it, you can’t use it.
Sept. 24, 2019

#014 - Mentors Cannot Perform Magic (Unless They Are Professional Magician)

Having someone who can help you navigate your business can help you avoid the problems they occur within their first steps. But your first steps are still your first steps.
Sept. 17, 2019

#013 - You Can Target Multiple Targets One Separate Pitch At A Time

You don’t have the be a slave to your singular target audience. You do have to craft custom messages for each target you would like to reach and cannot send multiple message at the same time.
Sept. 10, 2019

#012 - When You Fire Someone, Make It Feel Like Liberation, Not Punishment

Regardless of the rezone you are letting them go, make the separation look like freeing them to do greater things.
Sept. 3, 2019

#011 - Know What Your Business Does

It’s not just about pitching to investors in elevator rides. It’s really about selling you and your business to as many potential customers as possible.
Aug. 27, 2019

#010 - Older Workers Are Ready To Work For You

Older workers have the availability, experience, and desire to serve that can fill your business' needs.
Aug. 20, 2019

#009 - Buy Low Sell High Is Still Solid Business Advice

There is plenty of old standards given to aspiring business people that are completely outdated and useless. 'Buy low, sell high' doesn't count in that batch of bad advice.
Aug. 13, 2019

#008 - Using Over-Saturation Of A Market To Your Advantage

If you are side hustling, taking a little business here and there from your competitors often goes unnoticed. If you are still small enough that this is the case, you should use it to your advantage.
Aug. 6, 2019

#007 - Three Things To Consider In Your Hiring Decisions

When making hiring decisions, there are three important things to consider to ensure a solid hire: the candidate's general attractiveness, competence at their role, and passion for the job and company.
July 30, 2019

#006 - Packaging Helps Sell Your Products, Until It Doesn’t

All books are judged by their covers, and products are judged by their packaging. Until the books or packages are opened to see if the over-hype was lived up to, or if the under-hype was a clue to a letdown.
July 23, 2019

#005 - Advertising Is A Tool. It Is Far From Magic

Advertising is not otherworldly sorcery. An advertising campaign does a good job if it brings in more customers but transactions must be completed and payment collected to be ultimately successful.
July 16, 2019

#004 - Overcharge Those You Can So You Can Provide More To Those You Can Not

‘Fairness’ is a relative concept that gets lost in comparisons to others. What is a fair cost for some is an outrageous ask for others, not necessarily because of the value of service but from the ability to pay. So, charge …