Episodes

June 9, 2020

#051 - Who Do You Expect To Replace?

Who is your customer not going to buy from when they start buying from you? Answering this question will help you in finding new customers and fight off losses of other customers.
June 2, 2020

#050 - Personal Connections Can Be Overrated

In case of an emergency, you want the most competent personnel you can find to handle the problem at a cost that is not obscene. You don’t have to like them, and they don’t have to like you.
May 26, 2020

#049 - Books Are Judged By Their Covers, As Are People And Businesses

Your packaging matters. Your promotional materials matter. Your product and performance will make the ultimate difference, but what they see on the way in matters a lot.
May 19, 2020

#048 - Partnerships Of Seemingly Unequals Make Sense To Those Involved

You may observe a business relationship that is akin to a marriage where one person ‘married up.’ These relations are more equal with respect to what each partner gets than you think.
May 12, 2020

#047 - Credit Is To Buy On Delayed Payments, Not To Buy What You Can’t Afford

The inability to manage credit is a quick way to lose control of your business. Credit is not given in order to buy expensive things, it is given for making delayed payments on things you can afford.
May 5, 2020

#046 - Being A ‘One-Man-Band' Does Not Get You Out Of Putting On A Show

In order to have a successful business, you've got to get business done. If you are a one-person operation, then it is all up to you to get all the business done.
April 28, 2020

#045 - You Need To Invest Smart Money To Make Money, Not Just Spend Money

It really does take access to cash to make a business run. But how you spend that cash makes a difference in your real success.
April 21, 2020

#044 - How To Determine What To Charge Your Customers

You are always told to charge what you are worth, but how do you determine what that is?
April 15, 2020

#043 - Clickbait Can Bring In An Audience And Turn Away

The dark side of internet marketing is tempting. Do not be seduced by it. Unless you really want to.
April 8, 2020

#042 - Business Is All About Relationships . . . Or Is It?

Is the nature of your business built on strong personal connections or just a pure cash value per transaction.
April 1, 2020

#041 - Ways To Reduce Personal Expenses For Bootstrapping Entrepreneurs

Every entrepreneur does not have the privilege of seed rounds of funding to get their idea off the ground. If you are not so fortunate and want to have as much available cash to fund your growing company, these are a few tip…
March 24, 2020

#040 - Give A More Detailed Explanation Of What You Do

Don't just tell people you do a certain task for so many dollars to make a living. Give details to potential customers (just about anyone you meet at the outset) on what the task entails and how it will offer value for the p…
March 18, 2020

#039 - Business Ownership Versus Self-Employment

Having your own business and being self-employed are two dreams coveted by those who have seen the abuse of working for sup-par implores. But they are two different dreams. Don't get confused and believe they represent the s…
March 10, 2020

#038 - It’s Easier To Hire A Candidate When They Currently Have A Job

While it is true that people without jobs should be more amenable to wanting to work for you, job candidates who are currently employed usually carry less professional baggage, even if you have to negotiate them leaving the …
March 3, 2020

#037 - Business Is All About Relationships . . . Or Is It?

Is the nature of your business built on strong personal relationships or just a pure cash value per transaction?
Feb. 25, 2020

#036 - Answer Their Stupid Questions Anyway

Don't make the feel foolish for not knowing better. Make them feel empowered for being newly informed, and find out they become better customers.
Feb. 18, 2020

#035 - Fix What You’re Not Good At In Business By Hiring Someone Who Is

People who are successful in business learn early to play up their strengths and worry little about their weaknesses. They can afford to do so because they know they can't afford not to pay the right people to make up for th…
Feb. 11, 2020

#034 - Start By Declaring You Are Good At This

No need to fake it. make it so. It is not about a long resume. It is about getting the job done.
Feb. 4, 2020

#033 - The Principles You Know Are The Ones That Will Get You Through

The basic tenants of business, and of life, are all you really need to get started.
Jan. 28, 2020

#032 - When You Know It Is Time For An Upgrade

When a selfie is no longer going to cut it for your branding, you have to step up your game. If you can’t pay a photographer you’re definitely struggling in business. If you can’t ask a person to hold your phone you are lack…
Jan. 21, 2020

#031 - Teach Customers What Not To Buy From You

Props to Gary Vee for offering up his counterintuitive plan for making his Wine Library TV videos viable. Teach people how to manage stuff and they will come to you ready to spend serious money on the advanced stuff.
Jan. 14, 2020

#030 - Books Are Judged By There Covers, As Are People And Businesses

You may not want to believe you are being judged, negatively or positively, by the exterior characteristics of your business, but you are.
Jan. 7, 2020

#029 - Don't Wait...Take A Step To Doing It

A fateful event led to the creation of this podcast. and a fateful event may be the catalyst to give you the ‘yes' you've been looking for to make a fresh start.
Jan. 1, 2020

#028 - Get Out Of The Mindset Of Your People Being Revenue And Overhead

A fateful event led to the creation of this podcast. and a fateful event may be the catalyst to give you the 'yes' you've been looking for to make a fresh start.