Episodes

May 11, 2021

#099 - Your Product Or Service Is Not For Everyone

A basic lesson that is hard for many to accept is that your target audience is never, ‘Anyone with a pulse and money in their pockets.’
May 4, 2021

#098 - Smoke And Mirrors Are For Making The Sale, Not Impressing Yourself

Unless you are in the magic business, you should not be impressed with your ability to mask the processes and successes of your business.
April 27, 2021

#097 - The Value Of Your Business Is What You Can Get People To Pay For It And Has Nothing To Do With Your Personal Value

Long episode title, totally true statement. Your business’s worth is based on cash flow and its standing in the community. Your community standing and your worth are not a byproduct of your business’ success.
April 20, 2021

#096 - You Need To Schedule Regular Breaks

If you are blessed to have your workplace running on fairly good levels of consistency, you can take time to schedule more downtown for your employees, and for yourself, to maintain the highest level of productivity possible.
April 13, 2021

#095 - Maybe You Should Get A Real Job

An entrepreneur is not a job title, and few people who are true entrepreneurs are the ultra-rich standouts that 'success' coaches try to sell you is possible. Working for someone else and getting a steady paycheck does not d…
April 6, 2021

#094 - Make It Easy For Them To Go So That It Will Be Easier To Stay (Or Come Back)

Hiding the unsubscribe options for digital offerings is bad. Making unsubscribing a hassle is also bad. Giving dissatisfied customers an easy out of their obligation is good and might make them think twice about leaving your…
March 30, 2021

#093 - Is Work Keeping You Busy Or Squeezing You To Death?

Not having enough time in your business is a sign of two possible problems, one a good one to have that is easily managed, the other a harbinger of doom that could be a major clue to personal burnout.
March 23, 2021

#092 - Is Your Product Bad Or Just Ugly?

Lack of sales and interest for your product can come from a bevy of factors, but a simple one to rule out is on the look of your product. Is the marketing, packaging, or the product itself not appealing, or is there actually…
March 16, 2021

#091 - Real Business Owners Aren't Looking For The Cheapest Option

The key to higher profit margins it not to buy extremely low quality supplies to keep your costs artificially low. You should look for peace of mind and steady profits, and that means paying what it takes to ensure quality o…
March 9, 2021

#090 - Can You Put Your SOP's On An Index Card?

The simpler you make your processes and procedures, the better the chance your employees will follow them.
March 2, 2021

#089 - Your Sales Pitch In The Right Form On The Right Platform To The Right Audience Always Works

It’s a hard fact to come to terms with, but if you are now making sales you are failing at a simple formula. Whenever you present your sales pitch to the right audience in the right form on the right platform, you will make …
Feb. 23, 2021

#088 - Make Them Sign For It

Adding paperwork to any process slows it down, allowing you to get a handle on orders that need delivery and making customers with a habit of skipping out on the bill think twice before creating a paper trail to find them.
Feb. 16, 2021

#087 - Building Your House On Borrowed Land

Running your online presence on social media platforms like Facebook is akin to choosing to do physical business at a flea market as opposed to leasing space in a strip mall, figuratively raising a building you own outright …
Feb. 9, 2021

#086 - Give Your Crew A Cookie

What happens to workers who receive little feedback on the work they produce? You foster an extremely unmotivated workforce.
Feb. 2, 2021

#085 - Booth Babes Don’t Work

The days of using 'pin-up girls' to bring in a crowd are over, for a bevy of reasons.
Jan. 26, 2021

#084 - Who Is Going To Do It?

The greatest strategy in the world is useless if you do not have the manpower to pull it off.
Jan. 19, 2021

#083 - Are They Getting What They Pay For?

Your sales team is at a disadvantage if they don’t understand the value (and the final deliverables) of the items that are on your company’s menu.
Jan. 12, 2021

#082 - Eliminate Your Jargon From All Your Descriptions

Use the most basic and simple language possible to explain yourself and what your business does.
Jan. 5, 2021

#081 - Everything Is Better With A Friend, Especially Business

Running a business is better when you don’t have to do everything in the business all by yourself.
Dec. 29, 2020

#080 - How Much Should You Charge?

Your value is what people will pay for you, but how much is that? How do you determine the prices you can (and should) charge your customers?
Dec. 22, 2020

#079 - Do One Less Thing

It is not a path to business specialization, but a plan for sanity and stability for maintaining your business.
Dec. 15, 2020

#078 - If You Can Not Repeat The Process, You Do Not Have A Business

You can get lucky once but a business needs a consistent effort. If you can’t repeat your process for delivering a product or service, you can't sustain a business.
Dec. 8, 2020

#077 - Carry Business Cards

It is not old school. A business card is still a great way to promo yourself and your business.
Dec. 1, 2020

#076 - Can You Turn Off Your Cell Phone?

This is not a trick question. Some people have the ability to tune out the world and let their business run completely on autopilot (and the hard work of properly trained employees) for a while. Many do not.