On this episode of #ThePlaybook , Eric Tosi, Chief Marketing Officer for the Vegas Golden Knights, shares his insights on: [1:04] - How the “Vegas Born” campaign during the team’s first season supported their run to the Stan…
Standing out is one of the toughest things to do in a crowded market. How do we go about it? I believe there are two simple steps to stand out when making yourself equal and making yourself different. Step 1: Make Yourself E…
On this episode of #ThePlaybook , Dane Cook, Comedian and Actor, shares his insights on: [2:02] - Why using humor is one of the best ways to deal with your biggest personal challenges [9:33] - How he got a game-winning pick-…
The More you forgive yourself, understand forgiveness and can learn to love those who attack you and create interference in your life, the better your life will become. In order to forgive yourself, you have to use your grat…
100% of the things you do now get done, which is why you should practice a Do It Now strategy. a) Create a repository – Have a place where you can organize and plan tasks that you are unable to do right now. This document, f…
There is more than enough of everything for everyone. The people who live with this perspective are those who see their past, present, and future as being more than enough. They are grateful, and they are forgiving. They see…
How do breakthroughs happen? One of the things I stress about why you shouldn’t quit is that you need to press and keep pressing everything to get the most out of the opportunities afforded to you. An analogy I like to use t…
On this episode of #ThePlaybook , Rob Riggle, Actor, Comedian, Writer, Producer, and Director, sits down to discuss: [1:12] - How listening to his urge to try new things led to where he is today [2:35] - How Rob became “the …
The first step of branding a person, product, or service is to find its frequency. What does that mean, “to find your brand’s frequency”? Whether it’s building a brand that is a person, place, thing, product, or service, it’…
On this episode of #ThePlaybook , Cris Carter, Pro Football Hall of Fame Wide Receiver, and Dr. Carlos De La Hoz, Medical Director at The Neomedicine Institute, sit down to chat about: [1:21] - What Dr. De La Hoz sees as the…
I used to s*** on the idea of New Year’s Resolutions, but the biggest realization that I had in 2022, was that they are important and we should create New Year’s resolutions. We can’t see the progress or growth we make on a …
When building your own brand on social media, it’s always important to remember one valuable lesson, it’s not what you say, it’s what they hear. It is important to remember this because not everyone is going to understand th…
David Sharpe, Founder & CEO of Legendary Marketer, talks about his journey from high school dropout and drug addict to becoming an e-learning and marketing expert. Sharpe talks about why his experiences with “old school” mar…
For the first 54 years of my life, I didn’t believe in New Year’s Resolutions. Now I understand why they are important. The end of the year is the best time to track the progress that we’ve made in the pursuit of our potenti…
On this episode of #ThePlaybook , Phil Smith, Serial Entrepreneur, shares his thoughts on: [3:15] - How the prevalence of working from home has forced employers (and employees) to adapt [12:28] - The origins of his partnersh…
In this episode, I share my personal story of becoming successful at a young age and the consequences that came with it. I allowed everyone around me to drain me, including my family and so-called friends. I had no one in my…
On this episode of #ThePlaybook , Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce Officer at Philips, shares her insights on: [3:07] - Why effective marketing requires a balance of art and science [5:42] - How…
There is a very simple equation for life. What we pay attention to (aka what we’re aware of) plus where we put intention in (aka what we think, say, do, and believe) equals the coincidences that happen in your life. Intentio…
Unlock your full potential and tap into the abundance of opportunities life has to offer with this transformative episode. We dive into the role that perception plays in shaping our reality, and how a positive mindset can em…
The holiday season is a time for celebrating and giving, but it can also be a time of stress and conflict when it comes to gift-giving and receiving. However, by examining and adjusting your mindset towards abundance and sca…
In today's episode, I shared some of my top marketing advice for 2023 during my talk at Web Summit. One of the most important things I recommend to people when it comes to marketing is to find your frequency. To do this, you…
On this episode of #ThePlaybook , Jager McConnell, CEO of Crunchbase, shares his insights on: [6:21] - Why preparation is so crucial to landing a big client [8:19] - The unique reason he compares Crunchbase to Spotify [13:29…
It is important that you stay accountable for your own inspiration so that you are empowered to sacrifce more to get what you want (if you truly want it). You don’t want to have to be constantly coached by others. Take accou…
On this episode of #ThePlaybook , Nick Carparelli, Executive Director of Bowl Season, sits down to chat about: [1:38] - The inspiration behind the launch of the Bowl Season brand [6:39] - How Bowl Season is working to priori…