Videos

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the…

Marketers relying solely on dashboards to understand customers are like captains navigating ships just by instruments, without ever looking at the sea. Being able to navigate by the instruments is important, but it's just as important to be able to read the landscape. To see what's actually going on, to…

Delayed gratification is a powerful skill in life; it's also crucial in brand building and customer acquisition. You plant, you nurture, you wait. If you're only focused on the harvest, you'll miss the process that leads to it. Hear from @JeremiahPrummer, Founder of @KnoCommerce on which questions to ask your…

We're going under the hood of the media-buying decision-making, the down and dirty of measuring what matters, and how OOH advertising continues to emerge as a performance/growth channel. And there's no better way to kick it off than with @JeremiahPrummer, CEO of @KnoCommerce, the customer insights platform powering more than…

Great marketers understand the long-tail impact of advertising: - Immediate: Direct response, clicks, conversions - Mid-term: Recall, increased searches and direct visits - Long-term: Brand building, word of mouth, organic growth You're playing a long game. Design your strategies to predictably win, over and over and over. Hear from @JeremiahPrummer,…

Struggling to separate the signal from the noise in your marketing attribution? How do you bridge the gap between tracking marketing dollars and understanding the full buyer's journey? How can qualitative insights, like post-purchase surveys, be turned into quantitative insights that drive growth? What strategies can you use to measure…

Building a brand is like baking a cake - It takes the right mix. Too many eggs, not enough cake mix, and well...that's a weird cake. By using multiple channels, businesses can create a well-rounded marketing strategy...errr cake... that leads to more...cake - conversions and higher ROI. Here are 5…

Post-purchase surveys aren't just about feedback—they're marketing gold. Ask the right questions, and you’ll uncover the psychographics of 'Why people buy', leading to laser-focused ad copy and product development. Ask the right questions to understand their journey, and tailor your marketing to address their concerns and exceed expectations. And get…

Most people try to be perfect. But the world is full of Imperfections. And that's what makes it interesting. So embrace what makes you unique. There's power in doing your best, even if it's not perfect. It's the difference between thriving and just surviving. And it's worthy of being broadcast…

Word of mouth is the most powerful form of "advertising, yet it's the hardest to measure and even harder to create. Why? Trust. When someone you trust recommends a product, no newsfeed ad, or email newsletter can compete with that level of influence. Focus on making products so good, they…

Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode Recap In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer (https://www.theoohinsider.com/guests/jeremiah-prummer/) . Jeremiah highlights the need to go beyond tracking and…

The age-old saying 'The best advertising is done by satisfied customers' is the cornerstone of direct-to-consumer marketing. Leverage it, amplify it, and turn happy customers into your brand’s evangelists. The most powerful marketing doesn't come from brands, but from the stories people tell each other about them. #dtcmarketing #ecommercebusiness #oohadvertising…

The world is non-linear. Data is linear. As a local car dealer, you need to know where the buyers live, work, play, and eat. Blend analytical and generative research methods to understand your audience’s tale. That's your roadmap to a successful offline ad campaign.

In 2024, market share is the golden goose. Why? Because every local dealer's greatest competitor isn't their neighboring dealer, it's the anonymity fueled by the digital vortex. Break through or break down. And remember: Mind Share = Market Share From the @dealertalk podcast about how #oohadvertising works for #automotivemarketing and…

Being '100% digital' doesn't make you smart, it makes you vulnerable. You become over-optimized for digital marketing. Diversify your allocation for a healthier mix and actual growth. Don't put all your tires in one garage. #automotivemarketing #automotiveindustry

In this episode of the Dealer Talk (https://dealertalk.io/) podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing…

Your dealership’s marketing strategy should answer one simple question: Where’s my audience’s attention? The real world is more targeted than the internet. And underpriced. And misunderstood. And that's your opportunity - Arbitrage of knowing what others don't.

Relying solely on digital marketing is like having a car that only turns right - it might feel efficient at first, but you'll just end up going in circles. Car dealerships are local pillars in the community and especially need the grassroots community engagement element for sustainable growth. Digital makes…

Are future car dealerships going to be expansive VR showrooms where the test drive happens in a high-tech simulator? Or will we just Uber everywhere, making car ownership obsolete? The future of consumer mobility is excitingly uncertain. So here's my modest take. Worth what ya paid 😉

In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies…

Hey, Car Dealers! Don't trap yourself in measuring success on a cost-per-car model 🚫 Have you thought about the overall cost of acquiring a customer relative to their lifetime value AS your customer? The cost-per-car advertising model? It’s stuck in the past and you know it too. Here's your permission…

The biggest life changes are often unexpected. I went from selling cars to hosting a Top 20 Apple Podcast about #oohadvertising Life is unpredictable, embrace it. Let your story unfold and evolve. Lean in.

In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world. Select your favorite podcast player…

In this episode, OOH Insider Host Tim Rowe (https://www.linkedin.com/in/troweactual/) , appears on the Prompt Jockey (https://www.promptjockeys.ai/) podcast hosted by Joe DiRico (https://www.theoohinsider.com/guests/joe-dirico/) . The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world.…