Videos

We sat down with Chris Rigas, VP of Media at Markacy, to uncover the top missed opportunities in unlocking revenue growth from your marketing mix. Don't miss out on valuable insights - https://www.theoohinsider.com/mediabuying101/

Want to get on the next buy? Find out how to be a value-added partner for media buyers. Get the whole conversation here - https://www.theoohinsider.com/mediabuying101/

Are you a brand facing the paradox of over-targeting? Has the pendulum overcorrected and is swinging back at you like Miley Cyrus on a wrecking ball? Find out why expanding beyond Facebook and exploring channels like OOH can bring new life to your old mix. Get the whole conversation here…

In these cost-conscious times, learn how top brands are adapting post-COVID for sustainable growth with limited budgets. Discover the power of incremental gains and how to determine which marketing channels truly contribute to attracting new customers🎯 Thinking of expanding to a new market? Dive into strategic insights with Chris Rigas,…

Learn how to identify those crucial inflection points in your marketing strategy and make every dollar count. Understand the balance between media and creative investments, and uncover innovative ways to engage with the customers you've already won. 🎯👥 Chris Rigas, VP of Media at Markacy, sheds light on the concept…

Feeling overwhelmed by your ad channels? Chris breaks down why less can be more when it comes to retargeting and how focusing on the channels that truly drive incremental sales can change the game. 🛠️📈 Get the whole conversation here - https://www.theoohinsider.com/mediabuying101/

Ever wondered why your sales strategy isn't hitting the mark? Elevate your sales strategy game with insights from Chris Rigas, VP of Media at Markacy! Discover the art of crystal-clear messaging and why honesty is your best policy in sales promotions in this clip. It might be time to simplify…

Ever felt like your content might be too polished for its own good? Chris shares insightful SEO tips and why sometimes it's all about stripping back, being genuine, and creating what people actually want to watch. 😄👀 From dancing gifts to relatable dog stories, discover how to make your brand…

Ever felt like a detective deciphering what your customers actually buy after clicking an ad? Enter the era of first-party data clarity! 🕵️‍♂️ Imagine tailoring your landing page based on REAL actions, not just hopeful clicks. Bundle that beanie with a snapback and watch your AOV soar! 🚀 It's not…

Phoenix and her team are changing the game by offering clear, start-to-finish click journey insights – something not all platforms can claim. We dissected the critical differences between third-party and first-party data, and why the latter, like AdBeacon's approach, is a game-changer for transparency and accuracy. Want to know why…

Just had a thought-provoking conversation with AdBeacon CEO, Phoenix Ha! 🎙️ Phoenix shared an unconventional take on data analysis, challenging the status quo by moving away from Google Analytics due to perceived biases. It's a fresh perspective that reminds us of the importance of diverse data sources for making ethical…

From leading campaigns for a beloved skate brand with no tangible metrics to hitting rock bottom and rising like a phoenix, Phoenix's story is a testament to the power of embracing failure. Discover how these experiences shaped a unique approach to marketing and led to the birth of the 'Fail…

Just had the pleasure of hosting AdBeacon CEO, Phoenix Ha on oa deep dive into the world of DTC marketing measurement. We're talking the full spectrum, from hard-to-measure offline tactics and the overall mix to precision digital in DTC/e-commerce. 🚀 Blessed and grateful for the dynamic insights shared, especially coming…

Ever thrown a basketball into complete darkness, unsure if it hit the rim? That's how it can feel when you're a DTC brand running ads wthout clear feedback. It's a vivid analogy for the 'shot in the dark' many businesses face. But there's hope and strategy beyond the uncertainty. Stay…

Phoenix Ha's story is a testament to the human side of our professional lives – the real impact our work has on people and their families. It was a reminder that behind every business decision, there's a human story. Grateful for the honesty and resilience Phoenix brought to our conversation.…

From an unexpected job application to falling in love with the data-driven marketing world, it's been a transformative journey fueled by curiosity & creativity for AdBeacon Founder, Phoenix Ha. Get the whole conversation here - https://www.theoohinsider.com/phoenix/

From a casual 'why not' to sharing stages in Dubai & becoming a voice in first-party data post-iOS 14.5, Phoenix's journey has been wild. Here's Why to Embrace Change... Get the whole conversation here - https://www.theoohinsider.com/phoenix/

As cookies fade & customer acquisition costs rise, dive deep into your funnel's journey. It's about finding balance: tracking (almost) every dollar while extracting exponential insights from linear data. Get the whole conversation here - https://www.theoohinsider.com/phoenix/

Life's journey may seem chaotic & bewildering at times, but embracing the process can lead to profound fulfillment & alignment with purpose. It's in the reflection we understand our path & find peace. Even in the whirlwind of life's events, like planning a wedding, there's beauty in the chaos. Get…

📊 Marketing Insights: Unraveling Attribution and Conversion Mysteries 📊 Join us in today's enlightening episode where we dissect the complexities of marketing attribution and uncover what truly influences customer conversions. Delve deep into the challenges of digital marketing over-attribution and learn how to accurately assess the effectiveness of your marketing…

📈 Deciphering the Marketing Mix: Strategies for a Post-Cookie Era 📈 Tune into today's episode as we delve into the challenging world of modern marketing, where understanding the effectiveness of each strategy becomes crucial in the absence of cookies and the ever-increasing costs of customer acquisition. 🔍 Identifying Effective Strategies:…

This week kicks off our Media Buyer Track in the DTC/ECOM series and we're going behind the scenes of what Chris Rigas, VP of Media at Markacy thinks about when cooking up the next great campaign for their brands. Chris and I dive headfirst into the alchemy of turning undervalued…

The key to creating personalized ad experiences isn't powered by ad tech. It's powered by your data and what you know about your customers. Get personal by getting personal. It's not just about selling a product, it's about connecting with your audience in a meaningful way... it's about Lifetime Value.…

Throw out everything you know about media buying. Yep, even that. Especially that. Chris Rigas is about to school us all on crafting campaigns that actually convert. Specifically - on parsing out which tactics are working hardest. see also: to know what's working synonym: measurement ...everyone's favorite topic 💰 https://www.theoohinsider.com/mediabuying101