Videos

Tim Rowe and location tech expert Dan Hight delve into the evolution of location-based technology in advertising. 📡 From the broad strokes of DMAs and metro areas in broadcast media to the precision of out-of-home's location focus, discover the journey of location's role in marketing. 🏙️ 🔍 Dan shares his…

📺 Dive into the nuances of modern advertising on "OOH Insider Show" with Tim Rowe, featuring insights from Dan Hight of Placer.ai. 🚀 We're exploring the evolution from the Don Draper era to today's data-driven strategies, highlighting the balance between brand awareness and the precision of digital marketing. 🎯 💡…

📍 Welcome to "OOH Insider Show" with Tim Rowe, where today's focus with Dan Hight from Placer.ai is on the nuances of GPS accuracy and its evolution in the world of digital marketing. 🌍 Dive into the reality that GPS, while revolutionary, has an inherent accuracy of about ten meters,…

🔄 In today's "OOH Insider Show" with Tim Rowe, Dan Hight of Placer.ai discusses the evolving landscape of consumer data privacy and how it's reshaping location intelligence. 🕵️‍♂️ Learn about the complexities of opt-in and opt-out systems, the deprecation of third-party cookies, and the scarcity of mobile ad IDs due…

The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if…

It's time to rethink your priorities if you'd rather make excuses than make progress. Excuses don't build empires. Actions do. "Just imagine the legal mess that could happen if they don't fully understand the situation. It's a ticking time bomb waiting to explode." "The lack of understanding from partners and…

Remember, milliseconds make millions in the digital world. Don't overlook the importance of site speed for tracking pixels. A slow site can cost you valuable data and conversions. Speed up for success. Get the entire conversation here - https://www.theoohinsider.com/shopifyspeedscam/

What is 'The Lighthouse Loading Pane' and why does it matter??? Because when optimizing website performance, analyzing the Loading pane in Lighthouse can give you valuable insights into how to improve user experience. Focus on reducing load times, optimizing images, and minimizing render-blocking resources for a faster, more efficient website.…

Increase your website speed and boost conversion rates with affordable SEO services - sounds like a scam. Remember, if it sounds too good to be true, it probably is. Do your research before investing in any services promising quick results. And advise your clients to do the same. Get up…

Power of Ubiquity: If you want to build trust and capture your buying public, be everywhere. - Engage on social media - Create valuable content - Network in person - Show up consistently The more you're seen, the more trust and credibility you build. Get the whole episode here -…

Deloitte findings show that milliseconds can make millions when it comes to site speed and bounce rates. Don't underestimate the impact of a fast-loading website on your audience's experience and engagement. You'd want your retail store to be open and employees to greet your customers and help them, right? Why…

Don't let shady tactics undermine your hard work online. Stay informed and stay vigilant. The Sneaky Lighthouse Scam: How to Protect Your Website Analytics and Performance https://www.theoohinsider.com/shopifyspeedscam/

Site speed is not just about loading times, it's about user experience. Slow sites can drive away customers and harm your business. Don't talk about "driving traffic" until you understand "where traffic goes" and what happens when it gets there. Start here: https://www.theoohinsider.com/shopifyspeedscam/

High-intent decisions require more research and planning. Low-intent decisions can be more spontaneous. Knowing the difference can help you to create hypothesis about your customers and how your media mix, website, etc. should all work together.

There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE…

There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE…

Exploring the untapped power of OOH applied in B2B: It's not just about broad reach, it's about precision. Using heat maps to identify high-density buyer clusters and strategically placing ads can dramatically shorten sales cycles. Forget the usual 6-8 months; think targeted impact. Add in elevator screens, and watch your…

Discover the Sonic Playbook: How National TV Ads Build Brand Awareness & The Value of Broadcast Media Layne Cox talked about creating this effect back on 'Alchemy in The Real World' https://www.theoohinsider.com/layne-cox/ And Zachary talks about how it worked exactly as designed in this episode https://www.theoohinsider.com/scalingwithOOH

Data isn't just for tracking your progress, it's for informing your strategy. Use it to pivot, adjust, and optimize your path towards success. Or, just use it to sell more damn french fries 🍟 Get ready for Part II in our Media Buyer Track With Zachary Pardes, Co-founder of Black…

What is my goal? What am I trying to achieve? What channels can support it? Before diving into a marketing campaign, first think about your desired outcome. Then, consider which channels and mediums will best help you achieve that goal. Hear how to stand out in a crowded marketplace 🎧…

Don't chase the shiny object in B2B marketing. Instead, focus on understanding your audience, delivering value, and building long-term relationships. Consistency and relevance will always win over flashy tactics. How are you making sure that you're top of mind when your buyers are IN the buying cycle? Did you know…

B2B Marketing IS B2C Marketing, Change My Mind. And OOH in the areas that matter most to you allow YOU to control the narrative about how your brand shows up. - Builds brand credibility and trust - Increases brand awareness and recognition - Targets specific business audiences effectively - Speeds…

Is it wasted spend? Or efficiency at scale? There's this recurring theme with the Sonic slushy commercials. Layne Cox used Sonic as an example in 'Alchemy in The Real World' when we talked about the efficiency of buying national broadcast media. It turns out that Zachary Pardes had that same…

Discovering the real power of grassroots trust: From new user engagement to boosting in-store visits, out-of-home strategies are revolutionizing conversion rates. In an era dominated by fake influencers and AI, authenticity isn't just a buzzword—it's our strongest competitive edge. Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH