Videos

Kyle Hunt shares his journey from following the 'college dream' to realizing he was meant for more. Despite being on a great career path, he left to pursue his true calling. Are you chasing your dreams or someone else's? Get the entire conversation here - https://www.theoohinsider.com/exityouragency

The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if…

🚀 Meet Clay, the mastermind behind Exposure Agents, a network uniting local businesses, event producers, brands, media, and influencers to revolutionize the last mile of marketing. Dive into the world of direct consumer engagement, where trying before buying isn't just a concept, but a strategy to boost sales. Discover the…

🛍️ Explore the untapped potential of Direct-to-Consumer (DTC) brands in the physical world! While pop-up shops and high-end activations are often the realm of the elite 1%, discover how DTC brands can make a substantial real-world impact without breaking the bank. Learn about the strategies that allow these brands to…

🥗 Discover how Almond Accents enhanced their brand presence by creatively integrating their product into a larger tasting experience at high-end food shows and festivals. Learn how offering a complete salad with almond toppings rather than just a cup of almonds transformed the sampling experience, providing context and demonstrating the…

🌐 Explore the fusion of digital and physical realms in modern shopping experiences! Understand how the metaverse and other digital innovations are revolutionizing the way we interact with products before making a purchase. Join us in uncovering the future of consumer engagement and the evolving landscape of retail. 🛍️ Get…

🚀 Dive into the nuanced world of marketing strategies, exploring the differences between seeding and sampling. Understand how seeding is used for products like technology, games, or cars, where experiencing the product in a relevant setting enhances consumer perception and desire. Contrast this with sampling, more suited for immediate, tangible…

🎪 Discover how the perception of your brand changes based on your event marketing approach. Learn why having an official presence at events like festivals or games can elevate your brand's status, showing support and alignment with the event's theme or team. Contrast this with guerrilla marketing tactics, where unofficial…

🎯 Ahhh the intricacies of event marketing and the importance of aligning your brand with the right audience and venue. Learn how misplaced brand placements, like an electrical contracting company at a soccer game, can confuse consumers and dilute brand message. Discover the balance between selling products and enhancing brand…

🎯 Dive into the essence of impactful marketing with our latest discussion on the intricacies of the 'last mile' in branding. Discover why putting your product in the customer’s hands is more crucial and challenging than ever. We explore the evolution from traditional soapbox methods to today’s complexities of finding…

🛒 Discover how events can transform potential customers into loyal buyers! Dive into the power of experiential marketing and the hierarchy of social proof, from reviews to personal recommendations. Understand why, despite the rise of digital, the act of physically interacting with a product reigns supreme in influencing purchasing decisions.…

🚗 Discover the power of hands-on experiences in sales! Learn why 'the feel of the wheel is half the deal' and how getting customers to physically engage with products can dramatically influence their purchase decisions. This deep dive explores the crucial role of test drives and demos, especially when it…

🍟 Dive into the world of experiential marketing with an inside look at how major brands like McDonald's continue to innovate and connect with customers. Discover the strategic use of food trucks, apps, and deliveries in creating memorable brand activations that go beyond serving billions. Learn about the responsibility of…

💡 Unravel the complexities of tracking marketing ROI across ads, billboards, and events! Understand how each element contributes to a brand's ecosystem, creating a cumulative impact despite the challenges in isolating their individual successes. Learn the pros and cons of guerrilla tactics versus high-cost campaigns, and how perception and budget…

🔍 Discover the power of integrating digital and offline strategies to unlock brand potential! Let's jump into the world of marketing ecosystems: Where events, ads, and legacy media come together to create a comprehensive brand experience. Learn why face-to-face interactions at events are the most intimate and effective moments in…

🚀 Facing challenges in reaching your goals? Discover how obstacles can be your greatest opportunity on the OOH Insider Show! Dive into a thought-provoking conversation about transforming hurdles into stepping stones to success. Whether it's climbing Everest or achieving personal milestones, find out why the right support, like a Sherpa,…

🌐 Welcome to a special episode where Tim Rowe explores the power of offline attention in driving conversions. Discover the alchemy of real-world interactions as Tim chats with Clay Lundquist, founder of Exposure Agents. This unique network brings together local businesses, event producers, brands, media, and influencers, all dedicated to…

🔍 Why do 83% of shoppers prefer stores over online shopping? Clay Lundquist reveals the secret on the OOH Insider Show with Tim Rowe! Unpack the magic of hands-on experiences in retail and learn why feeling a product before buying makes a world of difference. Join us for a journey…

🤳 In a world where the distinction between city and suburb blurs, discover how the decline of daily commutes and changes in local demographics reshape where and how we shop. 🏡 🔍 Learn how Micro-Moments—those instant decisions to know, go, do, or buy—have become even more pivotal in a rapidly…

Discover the key metrics that drive successful campaigns, including click-through value, purchase lead value, and basket analysis. Rae shares insights into leveraging retail partnerships and data insights platforms like PriceByte to optimize ad spend in real time. 📊💡 Learn how brands can use real-time data to adapt to changing consumer…

Discover how brands can elevate their product detail pages (PDP) with ratings, reviews, and engaging video content. 🌟 Explore the power of visual storytelling in driving consumer engagement and how digital-first strategies are shaping the future of marketing. 🚀 🚚 While the idea of video ads on delivery trucks might…

Explore the power of discovery advertising with Rae Guimond from PriceSpider on the OOH Insider Show hosted by Tim Rowe. 🚀🔍 Discover how brands can tap into new markets by aligning with complementary products and lifestyles. Rae shares insights into the strategic use of discovery advertising, blending sparkling water with…

👶 Explore the convenience in consumer choice on OOH Insider Show with Tim Rowe and Rae Guimond of PriceSpider, focusing on how brands can simplify product selection for customers. Discover the strategy behind making shopping seamless, especially for essential items like baby products. 🍼 💡 Rae delves into the importance…

📊 As third-party data access diminishes due to heightened privacy concerns, discover how brands can adapt and enhance their data strategies. 💡 Explore PriceSpider's approach to leveraging 'Where to Buy' data insights, offering a glimpse into consumer behavior—from cart analysis to purchase patterns. Understand the significance of what's in the…