Videos

🔍Find out how hardware brands are leveraging this feature to boost online sales and why having a 'Where to Buy' on your brand's website is becoming crucial in the consumer journey. 🛒 💡 Rae discusses the importance of understanding who your top retailers are and how to enhance the shopping…

Tim Rowe and Rae Guimond of @PriceSpider takes a deep dive into the last mile delivery experience, comparing personal anecdotes with big retailers like Costco and Home Depot. Discover how a single poor delivery experience can shift consumer behavior from online to in-store shopping. 🛒 📦 We explore the marketing…

🛍️ As more consumers opt for online grocery shopping, understanding stock availability becomes crucial, highlighting the broader narrative of data's role in consumer experience. 💡 We discuss the often-overlooked aspect of data ownership, especially in the context of emerging channels and regulatory landscapes like GDPR. Brands must navigate the complexities…

YouTube Description: Step into the world of digital shelves with Rae Guimond from PriceSpider on the OOH Insider Show hosted by Tim Rowe. 🛒📲 Discover the journey of online shopping, from the first click to the final checkout. Rae delves into the importance of digital shelves, exploring how they extend…

🌍 Join "OOH Insider Show" with Tim Rowe, exploring the dynamic intersection of in-store retail media, programmatic advertising, and location marketing in shaping the future of shopping. 🛍️ Today, we delve into how brands are transforming consumer experiences, from fashion retail in NYC to the programmatic revolution in physical stores.…

📱 Rae Guimond shares insights from her unique journey from Medieval Literature to E-commerce, revealing the narrative dynamics in marketing and the identification of the true 'hero' in the brand's story. 📖 🛍️ Dive into how PriceSpider navigates the intricate path to purchase, leveraging data to understand consumer behavior. Rae…

Explore how branded trucks, like Raymour & Flanigan’s, become moving billboards, capturing attention daily. 📦 Rae Guimond from PriceSpider discusses the strategic potential of utilizing delivery and rideshare vehicles for brand exposure in an era where traditional transit advertising reaches fewer eyes. 🚖 💭 From observing the frequency of delivery…

Learn how brands like Nestle aim to significantly increase their global e-commerce sales and the vital role of data in this ambitious journey. 🌐 🔍 Discover the critical importance of seamless connectivity along the purchase path, allowing brands to aggregate data and optimize their strategies to exceed KPIs. Discuss the…

🛒 Dive into the retail revolution on OOH Insider Show with Tim Rowe and Rae Guimond from PriceSpider. 🌟 Today, we're dissecting how brands leverage data within Brand Monitor and 'Where to Buy' solutions to enhance retail partnerships and navigate the competitive landscape of retail media networks. 📊 💡 Rae…

We're unpacking the potential risks of brand erosion amidst cost-cutting measures, the rise of last-mile delivery services, and workforce attrition. 🚚 Is the threat to brand equity real, or is it just a spooky story? 🤔 Explore the delicate balance companies must maintain to preserve brand value while navigating logistical…

Dive into a discussion about the expectations vs. reality of product delivery, using Rae's experience with Home Depot as a case study. 🚚 Learn about the unseen world of last-mile delivery services, where everyday vehicles become the unsung heroes of e-commerce, delivering right to your doorstep. Rae shares her insights…

📶 On today's "OOH Insider Show," join Tim Rowe and Dan Hight as we delve into the expanding world of Wi-Fi technology and its impact on our data-driven society. 🌍 Learn why, as we step just thirty feet from our homes, our Wi-Fi connection fades, yet carries a significant load…

📊 Tune into "OOH Insider Show" with Tim Rowe and Dan Hight as we delve into the strategic decisions influenced by economic shifts and privacy changes in location-based marketing. 🌍 Discover how businesses are navigating the challenges of divesting locations and managing portfolios amidst evolving competition landscapes. 🏢 🔒 With…

Join Tim Rowe and Dan Hight from Placer.ai as we explore the advancements in indoor positioning and its implications for marketing and consumer insights. 🛍️ Dive into how pinpointing precise locations, like whether you're in Bath and Body Works or Starbucks, or at specific airport gates, can significantly enhance promotional…

Today, we're dissecting how large data sets can predict consumer behavior and reveal the impact of external events on foot traffic. 📊 📅 From understanding the dramatic shifts caused by events like COVID-19 to analyzing spikes during local happenings like parades in Dallas, we uncover how data provides essential insights.…

📊 Tune in to "OOH Insider Show" with Tim Rowe, as we explore the evolving landscape of marketing with Dan Hight from Placer.ai. 🌟 Today's episode sheds light on the shift from one-to-one to one-to-many marketing approaches and how this transition is influencing the out-of-home (OOH) industry. 🏙️ 👥 Discover…

Today, we're exploring how the ubiquity of GPS and the expansion of Wi-Fi technology are not just conveniences but pivotal tools in location-based marketing and analytics. 🚀 📶 Discover why your Wi-Fi router at home, with its 2.4 and 5.0 GHz channels, is a key player in the massive data…

Today, we're unpacking the essence of location analytics and its monumental impact on retail and real estate decisions. 📈 💡 Dan Hight from Placer.ai reveals the art and science behind choosing the perfect tenant for shopping centers. It's not about tracking individual movements but analyzing trends to predict which retail…

🎥 In this episode of "OOH Insider Show," Tim Rowe and Dan Hight dissect the complexities of content creation in the age of data privacy with Placer.ai. 📱 Discover the evolving landscape of data collection, where mobile ad IDs and tracking methods face new challenges from regulatory shifts and consumer…

🎯 Discover the intricate dynamics of real-world targeting, where privacy restrictions and offline data collection techniques make physical spaces more deterministically targeted than their online counterparts. 🛍️ 🔍 Unpack the nuances of ad targeting in the digital age, exploring how traditional online methods are evolving in response to privacy laws…

🛰️ Discover why, despite their high orbital position, satellites struggle with penetration in buildings and underground, leading to unencrypted signals and location spoofing issues. 🏢 🎮 Learn about the real-world implications of this vulnerability, from gaming and betting to international digital boundaries, highlighting the ongoing battles in the online gaming…

Today, we dive deep with Dan Hight, VP of Channel Partnerships at Placer.ai, exploring how location marketing is evolving in a world where digital habits are changing fast. 🛰️ 📱 Why does your phone need GPS, and how is the cookie-less future shaping the way brands connect with us offline?…

Today, we unravel the mysteries of the new spectrum that routers will use, enhancing location analytics in high-traffic areas like malls, airports, and stadiums. 🏟️ 💡 With the FCC opening up new bandwidths, routers will need to pinpoint their exact location in 3D space (X, Y, and Z coordinates) to…

Today, we're peeling back the layers of technology that underpin our mobile world, starting with the life-saving origins of GPS in cell phones. 📞 🚨 Discover how the transition from landlines to mobile phones spurred the necessity for GPS, initially driven by the need for emergency services to locate callers…