Videos

How should #brands think about #advertising and measurement when it comes to #oohmedia partners? Nathan Yeung believes that if measurement is a feature, then you should be working with those partners. And I agree. Feedback loops are critical to being able to confidently scale your investment and Nathan nails this…

Using #ooh #media to create #experientialmarketing experiences at conferences isn't a new concept. But wrapping a charter bus, hiring a police escort, and blowing red lights thru Dallas? 🚦 This might be the first time for that.

Waiting for every traffic light to turn green before you leave your house is a crazy way to get anything done. In fact, you won't ever leave. So why does being okay with imperfection become a competitive advantage? One answer - speed. Faster feedback loops. Faster iteration. Reid Hoffman, founder…

In this episode, Tim welcomes Nathan, a fractional CMO with a background in finance and management consulting. They discuss the challenges facing CMOs and marketing leaders, with a focus on out-of-home advertising. Nathan shares his experiences, including wrapping buses, hanging billboards upside down, and using Google Search Console for brand…

In this episode, Tim welcomes Nathan, a fractional CMO with a background in finance and management consulting. They discuss the challenges facing CMOs and marketing leaders, with a focus on out-of-home advertising. Nathan shares his experiences, including wrapping buses, hanging billboards upside down, and using Google Search Console for brand…

noun: startup the action or process of setting something in motion. "Doing" a startup means starting. And evolving. And iterating. Over and over again. Optimizing that feedback loop with a long-term time horizon. Find out how this #ctv 📺 startup is doing exactly that. https://www.theoohinsider.com/taiv/

Find out where Taiv.tv is available and how brands can take advantage of the scale available. 94 of the top 100 programs on tv last year were #sporting events 82 of them were #nfl games What's the value of being seen next to the most watched moments in TV? 💰…

Really think about it... How many other places can say: "The reason you came here is to look at our screens"? It's one of the unique elements of the #sportsbar setting and now #brands can capitalize in an all-new way with Taiv.tv https://www.theoohinsider.com/taiv/

🥊 "Everybody has a plan until they get punched in the face" - Iron Mike Tyson But what do you do when your business gets punched in the face? You evolve or die. How Taiv puts the AI in TV. https://www.theoohinsider.com/taiv/

How do you balance what's best for the brand and the way things are? I'm not sure that #taiv co-founder, Avi Stoller, and I have the answer, but we're talking about it here... https://www.theoohinsider.com/taiv/

Watch the full conversation here - https://youtu.be/8hwSYjg_IEM And enjoy more content like this at - https://www.theoohinsider.com/layne-cox/

Watch the full conversation here - https://youtu.be/8hwSYjg_IEM And enjoy more content like this at - https://www.theoohinsider.com/layne-cox/

Watch the full conversation here - https://youtu.be/8hwSYjg_IEM And enjoy more content like this at - https://www.theoohinsider.com/layne-cox/

Watch the full conversation here - https://youtu.be/8hwSYjg_IEM And enjoy more content like this at - https://www.theoohinsider.com/layne-cox/

Watch the full conversation here - https://youtu.be/8hwSYjg_IEM And enjoy more content like this at - https://www.theoohinsider.com/layne-cox/

Today’s guest is Avi Stoller, co-founder and chief revenue officer of TAIV, a place-based ctv disruptor that uses AI to perform maybe one of the most agreeably useful tasks for humanity - changing the channel on the TV during commercial breaks. Find out how drinking beer and watching playoff hockey…

Today’s guest is Avi Stoller (https://www.linkedin.com/in/avi-stoller-77071b137/) , co-founder and chief revenue officer of TAIV (https://www.taiv.tv/) , a place-based ctv disruptor that uses AI to perform maybe one of the most agreeably useful tasks for humanity - changing the channel on the TV during commercial breaks. Find out how drinking beer…

Watch the full conversation here - https://www.youtube.com/watch?v=8XfIyGtJWzc And enjoy more content like this at - https://www.theoohinsider.com/MK/

Watch the full conversation here - https://www.youtube.com/watch?v=8XfIyGtJWzc And enjoy more content like this at - https://www.theoohinsider.com/MK/

Watch the full conversation here - https://www.youtube.com/watch?v=8XfIyGtJWzc And enjoy more content like this at - https://www.theoohinsider.com/MK/

10 years ago, MK was winning awards and caffeinating the greater Boston area as a Manager at Starbucks. Today, just a decade later, MK is the CMO of Loop &Tie, a gifting platform that is disrupting the traditional industry of putting your logo on a coffee mug and calling it…

10 years ago, MK was winning awards and caffeinating the greater Boston area as a Manager at Starbucks. Today, just a decade later, MK is the CMO of Loop &Tie, a gifting platform that is disrupting the traditional industry of putting your logo on a coffee mug and calling it…

Watch the full conversation here - https://youtu.be/S4CalI4OUJs And get more content like this at - https://www.theoohinsider.com/visual-feeder/

Watch the full conversation here - https://youtu.be/S4CalI4OUJs And get more content like this at - https://www.theoohinsider.com/visual-feeder/