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Shane Hutton, CEO of TastyAd, chats about how to involve the general public in out-of-home advertisement and best practices for creative teams. Billboard4Me.com (http://Billboard4Me.com) is a service that offers billboards to the general public. These billboards can be used to celebrate birthdays, congratulations, anniversaries, memorials, and more on a day-to-day…

On this episode of OOH Insider, Kevin Gephart, Co-Author of The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH, shares his 38+ years of ad sales knowledge. Learn about best practices during a recession, idea generation, entrepreneurship, and more. The Ultimate OOH Sales Guide: Your Competitive Advantage To…

For access to Persona Builder, email me directly at tim@onescreen.ai Subject Line: Persona Builder Access The articles I referenced today are... https://digiday.com/media/apple-is-building-a-demand-side-platform/ https://www.fastcompany.com/90744880/in-a-cookieless-world-location-is-king

Start on YouTube right at the live product demo part by clicking here: https://www.youtube.com/watch?v=Ajr98WNDTrc&t=539s For access to Persona Builder, email me directly at tim@onescreen.ai Subject Line: Persona Builder Access The articles I referenced today are... https://digiday.com/media/apple-is-building-a-demand-side-platform/ https://www.fastcompany.com/90744880/in-a-cookieless-world-location-is-king Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode. WARNING: May trigger some hurt feelings because the talk is real. For professional inquiries, please email tim@onescreen.ai #oohadvertising #marketing #advertising

How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode. WARNING: May trigger some hurt feelings because the talk is real. For professional inquiries, please email tim@theoohinsider.com #oohadvertising #marketing #advertising Articles Referenced: https://techcrunch.com/2022/07/12/disney-strikes-a-big-adtech-deal-with-the-trade-desk-as-disney-expands-into-ads/ https://deadline.com/2022/07/disney-record-9-billion-upfront-advertising-streaming-digital-1235071895/ Check…

Make sure to subscribe & Share! This show is also available wherever you enjoy podcasts by visiting: theoohinsider.com Or by searching 'OOH Insider' on your preferred listening app. For consulting inquiries , please email Tim at outofhomeinsider@gmail.com Articles Referenced: Netflix names Microsoft as partner for new consumer subscription plan https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Netflix names Microsoft as partner for new consumer subscription plan https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/ Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions https://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutions Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)…

Make sure to subscribe & Share! This show is also available wherever you enjoy podcasts at: theoohinsider.com For consulting requests, please contact: outofhomeinsider@gmail.com Articles Referenced: Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say? https://www.zeebiz.com/markets/commodities/news-will-oil-prices-surge-to-380-or-slump-to-45-what-jp-morgan-citi-reports-say-188834 How One Simple Strategy Changed the Candy Industry https://www.neurosciencemarketing.com/blog/articles/friction-candy.htm…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say? https://www.zeebiz.com/markets/commodities/news-will-oil-prices-surge-to-380-or-slump-to-45-what-jp-morgan-citi-reports-say-188834 How One Simple Strategy Changed the Candy Industry https://www.neurosciencemarketing.com/blog/articles/friction-candy.htm More Americans Struggling; Inflation, Gas Prices Top Family Concerns https://www.monmouth.edu/polling-institute/reports/monmouthpoll_us_070522/ Check out all 4.5…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Attribution Is Killing Your Strategy https://www.mediapost.com/publications/article/375302/attribution-is-killing-your-strategy.html Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... U.S. Supreme Court denies review of reversal of California AB5 injunction https://www.logisticsmgmt.com/article/u.s._supreme_court_denies_review_of_reversal_of_california_ab5_injunction Geopath Taps PatientPoint's Luken To Head Product, Facilitate New Strategic Path https://www.mediapost.com/publications/article/375418/geopath-taps-patientpoints-luken-to-head-product.html Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

Try Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you some extra points... https://fetchrewards.onelink.me/vvv3/referraltext?code=HM82Q WWE Colonoscopy Billboards https://nodq.com/features/photos-aj-styles-and-john-cena-colonoscopy-billboard-advertisements/ Google Trends Analysis Mentioned https://trends.google.com/trends/explore?date=now%207-d&geo=US&q=digestive%20health%20specialists SXSW goes to Australia… https://www.billboard.com/business/business-news/sxsw-expands-australia-sydney-1235108810/ New Consumer Data…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... 4 Predictions for Retail Media https://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/ Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges https://www.retailtouchpoints.com/resources/supply-chain-impacts-understaffed-stores-create-customer-loyalty-challenges%EF%BF%BC Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

Subscribe and follow theoohinsider.com to stay in the know with the only daily tear sheet for brand leaders and media executives that advertise in the real world. In today's episode... Find out how to use the ammunition packed into this article to advise travel brands during the impending economic recession…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Try Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you some extra points... https://fetchrewards.onelink.me/vvv3/referraltext?code=HM82Q Articles Referenced Today... WWE Colonoscopy Billboards https://nodq.com/features/photos-aj-styles-and-john-cena-colonoscopy-billboard-advertisements/ Google Trends…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... https://www.mediapost.com/publications/article/375208/72-of-us-travelers-choose-destination-based-on.html Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

What do recent Google searches reveal about the recession? And how can brands prepare? Find out in this edition of OOH Insider Daily (theoohinsider.com) Article Referenced: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/

Article Referenced: Global Insights Briefing: Preparing for financial uncertainty https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/ Your Motionworks Marketing Minute data nugget: https://www.mediapost.com/publications/article/375193/the-most-used-subject-lines-in-phishing-emails.html And yes...Flipkart does a TON of OOH https://bestmediainfo.com/2014/10/flipkart-went-big-in-outdoor Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... SoulCycle CEO Explains 'F*ck it, Let's Ride' Campaign https://www.mediapost.com/publications/article/375136/soulcycle-ceo-explains-fck-it-lets-ride-campa.html As SPAC craze fizzles, Lamar punts on $300 million IPO to buy a digital advertising company https://www.theadvocate.com/baton_rouge/news/business/article_3936d6ac-f3e4-11ec-a2ae-3b7d7b62ce28.html Vistar Media Secures $30M Series B Investment from Lamar Advertising Company https://www.businesswire.com/news/home/20210712005451/en/Vistar-Media-Secures-30M-Series-B-Investment-from-Lamar-Advertising-Company The…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Levi's Beyond Yoga Opens First Store https://www.mediapost.com/publications/article/375047/levis-beyond-yoga-opens-first-store.html?edition=126676 Busted! Five Myths About Retail Media https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/busted-five-myths-about-retail-media Oil prices fall 7% as recession fears mount and Biden calls for a 3-month gas tax holiday https://markets.businessinsider.com/news/commodities/crude-oil-prices-recession-fears-biden-summer-gas-tax-holiday-2022-6?fs=e&s=cl Check out all 4.5 years of OOH…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Little Caesars Becomes The NFL's Official Pizza https://www.mediapost.com/publications/article/374983/little-caesars-becomes-the-nfls-official-pizza.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126664&hashid=2RQV0zk9R0-sWEGNUBOhQA Catalina, Volta Partnership Propels DOOH at EV Charging Stations https://streetfightmag.com/2022/06/22/catalina-volta-partnership-propels-dooh-at-ev-charging-stations/ Drift Introduces Drift Deal Room to Streamline Collaboration Between Buyers and Sellers at Scale https://martechseries.com/sales-marketing/b2b-commerce/drift-introduces-drift-deal-room-to-streamline-collaboration-between-buyers-and-sellers-at-scale/ Check out all 4.5 years of…

TikTok Reveals Platform Strategy At Cannes https://www.searchenginejournal.com/tiktok-reveals-platform-strategy-at-cannes/455011/ Amazon's $30 Billion Advertising Business Debuts at Cannes https://www.adweek.com/brand-marketing/amazons-30-billion-advertising-business-debuts-at-cannes/ There’s less disposable income’: The home goods boom starts to slow https://www.modernretail.co/retailers/theres-less-disposable-income-the-home-goods-boom-starts-to-slow/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail DTC period care brands see sales spike as talk of a tampon shortage picks up https://www.modernretail.co/startups/dtc-period-care-brands-see-sales-spike-as-talk-of-a-tampon-shortage-picks-up/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail Hollywood Execs Brace for Advertising “Storm…

Deanna Berry joins us to chat about what the future will hold for McWhorter Capital Partners. Join the discussion on theoohinsider.com🤙🏻 #oohinsider #onescreenai #advertising #ad #marketing #advertising #OOH