Videos

Ad Market Expands For 15th Month, Continues To Decelerate https://www.mediapost.com/publications/article/374875/ad-market-expands-for-15th-month-continues-to-dec.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg Lamar Advertising Company Announces Increase In Cash Dividend on Common Stock https://www.gurufocus.com/news/1767597/lamar-advertising-company-announces-increase-in-cash-dividend-on-common-stock Better Buy: Lamar Advertising vs. Clear Channel Outdoor https://stocknews.com/news/lamr-cco-better-buy-lamar-advertising-vs-clear-channel-outdoor/ Online Advertising Braces For Rocky Road https://www.mediapost.com/publications/article/374743/online-advertising-braces-for-rocky-road.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads…

Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. Find out how they connect device id data to digital analytics to prove return on investment on theoohinsider.com🤙🏻 #oohinsider #onescreenai #advertising

We Know a Little Bit More About Netflix’s Advertising Plan https://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.html Video streaming platforms return to splurge on outdoor advertising https://www.livemint.com/companies/news/video-streaming-platforms-return-to-splurge-on-outdoor-advertising-11655316236906.html Mark Boidman, PJ Solomon video... Start at 1:04 https://vimeo.com/367319424 Prime Video’s OOH campaign blasts onto the streets https://stoppress.co.nz/news/prime-videos-ooh-campaign-blasts-onto-the-streets/ 3 Big Advantages Of Native Advertising https://www.forbes.com/sites/forbesagencycouncil/2022/06/17/3-big-advantages-of-native-advertising/?sh=6c729b529821 How Companies Should Invest…

These days anyone can become an influencer on social media, as long as they spend some time learning how to become a social media influencer and then put the work in. Join the discussion on theoohinsider.com 🤙🏻 #oohinsider #onescreenai #advertising

From Globe Street... New Fed Numbers Show Zero GDP Growth at Best globest.com/2022/06/15/fed-raises-interest-0-75-and-new-numbers-show-zero-gdp-growth-at-best/?slreturn=20220516075403 From Legal Sports Report... Data Shows Sports Betting Advertising Blitz Has Massive Scope https://www.legalsportsreport.com/71406/2022-sports-betting-advertising-tv-surge/ From Venture Beat... What Advertisers Need to Know About the Federal Privacy Law https://venturebeat.com/2022/06/15/interactive-advertising-bureau-updates-guidelines-for-measuring-in-game-3d-ads-for-the-metaverse/ From AdWeek... What Advertisers Need to Know About the…

OOH is a very community-based industry. Investing ad money in college athletes or sports groups provides exposure for universities and brand awareness. Learn more on theoohinsider.com 🤙🏻 #oohinsider #onescreenai #advertising

Articles cited: Inflation in America may be even worse than thought https://www.economist.com/graphic-detail/2022/06/13/inflation-in-america-may-be-even-worse-than-thought Consumer spending declines in May amid high inflation https://www.thedenverchannel.com/news/national/consumer-spending-declines-in-may-amid-high-inflation GroupM Forecasts Ad Spend Growth, Though Less Than Last Year's, Despite Economic Conditions https://www.adweek.com/agencies/groupm-forecasts-ad-spend-growth-though-less-than-last-years-despite-economic-conditions/ The Supply Chain Crisis Broke The Marketing Rules. You Should, Too https://www.mediapost.com/publications/article/374755/the-supply-chain-crisis-broke-the-marketing-rules.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126572&hashid=7639cEm8QMuvP1r55a7Zsw WHAT PERCENTAGE OF…

College athletes are ready to reap the rewards of the NIL market! Find out how OOH can provide exposure for universities and brand awareness on theoohinsider.com 🤙🏻 #oohinsider #onescreenai #advertising

Deanna Berry joins us to discuss how NIL gives college athletes the opportunity to monetize their personal brands. How will this affect the future of college athletes? Find out on theoohinsider.com 🤙🏻 #oohinsider #onescreenai #advertising

Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment. To learn more, head to theoohinsider.com 🤙🏻 #oohinsider #onescreenai #advertising

Do you want the secret sauce to earn trust in a new rideshare market? Craig Cook gives us all the ingredients on theoohinsider.com Check it out! #oohinsider #onescreenai #advertising

We took a few weeks off but we are back! In this episode of OOH Insider, Deanna Berry, COO at McWhorter Capital Partners, chats about college athlete NIL policies, opportunities for NIL within OOH, and the impact of influencer marketing. McWhorter Capital Partners is a private equity and real estate…

Craig Cook joins us to discuss the genesis of his platform and how getting started in NYC was not as easy as one would think! Head to theoohinsider.com to learn more!🤙🏻 #oohinsider #onescreenai #advertising

With an app like Lucit, you get real time analytics! These analytics show plays and impressions by period, creative, inventory item, campaign, or by billboard. Learn more about Lucit on theoohinsider.com🤙🏻 #oohinsider #onescreenai #advertising

You no longer have to manually send clients statistics once a month, or upon request! App analytics show plays and impressions by period, creative, property, campaign, or by billboard. Learn more about Lucit on theoohinsider.com🤙🏻 #oohinsider #onescreenai #advertising

Lucit has worked with numerous data feed providers to be able to connect to any inventory management system. No inventory management system? No problem! Learn more on theoohinsider.com🤙🏻 #oohinsider #onescreenai #advertising

Gina Gordon and Eric Kubischta join us to speak about how they focused on developing software solutions that help power digital creatives in the out-of-home space including roadside digital billboards. Learn more on theoohinsider.com🤙🏻 #oohinsider #onescreenai #advertising

According to Gina Gordon this is THE coolest thing ever! Check out this DEMO to see how you can come in and change these frequencies as often as you’d like on the Lucit app. Head to theoohinsider.com to learn more!🤙🏻 #oohinsider #onescreenai #advertising

Gina Gordon is back and she brings along Eric Kubischta to talk all things Lucit! Learn more on theoohinsider.com 🤙🏻 #oohinsider #onescreenai #advertising

Youth sports are extremely beneficial to child development from a physical and mental perspective. LeagueSide helps provide kids more opportunities to keep playing and the community with funds to do so. Learn more on theoohinsider.com 🤙🏻 #oohinsider #onescreenai #advertising

LeagueSide is the nation’s leading community sports sponsorship platform. They make sports sponsorships scaleable, turnkey, and measurable for brands and sports leagues. Learn more on theoohinsider.com 🤙🏻 #oohinsider #onescreenai #advertising

The LeagueSide platform provides sports organizations with sponsorship packages that regional or national brands can purchase. Evan Brandoff discusses why and how brands can connect with local communities through youth sports leagues. Check it out on theoohinsider.com 🤙🏻 #oohinsider #onescreenai #advertising

By supporting local, you help create jobs for your friends and neighbors, contribute to improved public infrastructure, and invest in your community both socially and economically. Evan Brandoff gives us the rundown on theoohinsider.com 🤙🏻 #oohinsider #onescreenai #advertising

In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzes ROI on wrapped rideshare advertisement audiences. Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to…