Videos

What was advertising like in the 1950s-1970s? Wes Frick discusses the difference in billboards back then compared to now. Head to the OOH Insider Podcast to hear the scoop!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

Why is it important to know how many impressions an ad has? Brooke Ermogenis explains the value of viewed impressions for advertisers on the OOH Insider Podcast. Check it out!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

Bob Johns, VP of Media & Marketing at BOLDSITE Media, talks about the American Dream Mall’s network of screens and its ability to create immersive brand experiences. BOLDSITE Media is a destination media company that creates boundless brand environments. They are motivated to design unparalleled immersive and integrated brand stories.…

Are you using QR Codes to enhance your brand’s accessibility? Learn the importance of tracking through QR Codes on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

A non-guaranteed spot is a campaign that is scheduled automatically and is not part of the normal rotation. Brooke Ermogenis explains why this may or may not be a good thing on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

No more wasting your ad dollars! Targeting triggers draw on data feeds to activate a campaign. Programmatic makes it easier to integrate these data feeds into creatives. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

We are redefining Objective Operations on this episode of OOH Insider! Kristy Schlepp, CEO of Outdoor Nation (ODN), chats about how to empower team growth and accomplish company objectives to improve productivity. Outdoor Nation is a centralized source for all things out-of-home. They are on a mission to provide quickly…

QR Codes have made a huge comeback during the COVID-19 pandemic and it seems like they are here to stay! Many companies are utilizing QR Codes for marketing and internal processes. Learn how you can take your business to the next level by incorporating QR Codes on the OOH Insider…

Programmatic advertising allows brands to create engaging, memorable ad campaigns that are seen by their target audience at the best times. You can now even take a bigger step through targeting triggers. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

On this episode of OOH Insider, Jess Fitzpatrick, Senior Media Trader at Buyers and Sellers Media PLC, discusses the power of DigiVans, the NFT market, and creating the best campaign. Buyers and Sellers Media PLC, is an out-of-home media wholesaler. They buy digital billboard advertising space in bulk and create…

Programmatic out-of-home is BOOMING! It isn’t a vastly different channel from DOOH or OOH, it’s simply a different way to buy digital out-of-home inventory. Brooke Ermogenis breaks it all down on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

Place-based media is contextual to the environment and audience experience. It is the perfect place to make an emotional connection. Mary Perrella tells all on the OOH Insider Podcast, check it out!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

On this episode of OOH Insider, Glenn Hopper, Chief Financial Officer at Sandline and Author of Deep Finance: Corporate Finance in the Information Age, dives into back office automation, private equity versus venture capital groups, and achieving efficient project management. Sandline is an eDiscovery and document management service provider. They…

Wondering why your digital advertising campaign needs QR Codes? Head on over to the OOH Insider Podcast to learn how you can make your digital ads more engaging!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

Brooke Ermogenis discusses why publishers should consider connecting to as many SSPs as possible. Find out why on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

Our first-ever guest, James Heller, joins us for our 100th episode celebration! James, the CEO, and Co-Founder of Wrapify, discusses how our industry can increase revenue by educating marketers on the power of out-of-home advertisement. Wrapify is omnichannel advertising for brands powered by app-enabled mobility and delivery. Their performance-driven ad-tech…

On this episode of OOH Insider, Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, is joined by Nick Haggard, Director of Sales at Edison Interactive. They discuss hyper targeting golfers through interactive, touchscreen devices within golf carts. Edison Interactive is a content management software for connected devices. They…

Brooke Ermogenis, Founder + Head of Insight at DOOHx, establishes once and for all what programmatic digital out-of-home is! 😱 Check it out on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

I think it’s impossible at this point to not have come in contact with a QR Code! They are everywhere! Christof Jaritz, VP of Sales & Marketing at QR Code Generator, talks all about this awesome marketing tool on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

It’s time for automotive to rethink how they approach Out of Home. On this episode of OOH Insider, Matt Raymond, Director of Digital Operations at Team Automotive Group, chats about how to build your brand image and engage your target audience within your community. Team Automotive Group is a dealership…

Both are extremely valuable! Direct guarantees exact locations, rotations, and ad exposure frequency. Programmatic allows for more flexibility and fluidity in the planning process, budgeting, and optimization. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

As we see more media owners wanting to convert static units to digital, we see the emergence of more LED trucks and other LED formats. On this episode of OOH Insider, Rafale Chang, CEO of Tiger Party, discusses techniques for creating the best digital billboard experience. Tiger Party is a…

In 2022 it is almost impossible to not be digitally connected. Tracking and first-hand sales data have advanced the ability to automate digital information reports and you should be taking advantage of it! Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #advertising

The most important part of the return on OOH is (no doubt) the creative. On this episode of OOH Insider, Wes Frick, Freelance Billboard Designer at Wes Frick Designs, discusses his top tips and tricks for creating a successful billboard design. Wes Frick Designs is devoted to developing powerful out-of-home…