Videos
Dec. 9, 2020
How well do you understand the behavior of your target audience and how they'll engage with you?
I know we probably all wrote off QR Codes before COVID, but they're back and better than ever! QR Codes can be a great way to engage your customers, along the customer journey, to engage with your brand. Whether you direct them to additional content, a coupon, a menu, or…
Dec. 9, 2020
Connecting the customer journey with QR Codes and OOH advertising
https://www.onescreen.ai/
Dec. 9, 2020
Episode 057 - Christof Jaritz, QR Code Generator
I know we probably all wrote off QR Codes before COVID, but they're back and better than ever! QR Codes can be a great way to engage your customers, along the customer journey, to engage with your brand. Whether you direct them to additional content, a coupon, a menu, or…
Dec. 9, 2020
Episode 057 - Christof Jaritz, QR Code Generator
I know we probably all wrote off QR Codes before COVID, but they're back and better than ever! QR Codes can be a great way to engage your customers, along the customer journey, to engage with your brand. Whether you direct them to additional content, a coupon, a menu, or…
Nov. 30, 2020
Will this become the goldrush of DOOH (digital out of home) advertising?
When I started #oohinsider, it was so I could learn. 13 months later, I'm still learning but have been able to connect some of the dots of OOH along the way. This connection was kicked off by Mike Suh, Director of Strategic Partnerships at LGHAUS. Mike had reached out with…
Nov. 30, 2020
Do smaller audiences have more value for brands, advertisers, and marketers?
When I started #oohinsider, it was so I could learn. 13 months later, I'm still learning but have been able to connect some of the dots of OOH along the way. This connection was kicked off by Mike Suh, Director of Strategic Partnerships at LGHAUS. Mike had reached out with…
Nov. 30, 2020
Insight + Control = Better Experiences...for brands, customers and business owners!
When I started #oohinsider, it was so I could learn. 13 months later, I'm still learning but have been able to connect some of the dots of OOH along the way. This connection was kicked off by Mike Suh, Director of Strategic Partnerships at LGHAUS. Mike had reached out with…
Nov. 30, 2020
Episode 056 - LGHAUS and OneScren.AI are focused on building the future of Digital Out of Home
When I started #oohinsider, it was so I could learn. 13 months later, I'm still learning but have been able to connect some of the dots of OOH along the way. This connection was kicked off by Mike Suh, Director of Strategic Partnerships at LGHAUS. Mike had reached out with…
Nov. 30, 2020
Episode 056 - LGHAUS and OneScren.AI are focused on building the future of Digital Out of Home
When I started #oohinsider, it was so I could learn. 13 months later, I'm still learning but have been able to connect some of the dots of OOH along the way. This connection was kicked off by Mike Suh, Director of Strategic Partnerships at LGHAUS. Mike had reached out with…
Nov. 23, 2020
What is the appeal of programmatic buying, of digital out of home, compared to traditional direct?
Join Nick Haggard of Alpine Media as we breakdown what the 2020 ski and snowboard season looks like for advertisers. Could it be the best year yet for brands looking to connect with the most refined ski and snowboard audience yet? How will travel restrictions impact the industry for brands…
Nov. 23, 2020
How did Alpine Media get started? (HINT: It's pretty awesome)
Join Nick Haggard of Alpine Media as we breakdown what the 2020 ski and snowboard season looks like for advertisers. Could it be the best year yet for brands looking to connect with the most refined ski and snowboard audience yet? How will travel restrictions impact the industry for brands…
Nov. 23, 2020
What sort of brands advertise on ski lifts and at ski resorts?
Join Nick Haggard of Alpine Media as we breakdown what the 2020 ski and snowboard season looks like for advertisers. Could it be the best year yet for brands looking to connect with the most refined ski and snowboard audience yet? How will travel restrictions impact the industry for brands…
Nov. 23, 2020
OOH Insider - Episode 055 - Nick Haggard, Alpine Media (Director of Sales)
Join Nick Haggard of Alpine Media as we breakdown what the 2020 ski and snowboard season looks like for advertisers. Could it be the best year yet for brands looking to connect with the most refined ski and snowboard audience yet? How will travel restrictions impact the industry for brands…
Nov. 23, 2020
Episode 055 - Nick Haggard, Alpine Media (Director of Sales)
Join Nick Haggard of Alpine Media as we breakdown what the 2020 ski and snowboard season looks like for advertisers. Could it be the best year yet for brands looking to connect with the most refined ski and snowboard audience yet? How will travel restrictions impact the industry for brands…
Nov. 16, 2020
What does OOH/Outdoor need to do to catch up to digital marketing channels?
When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it. For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for…
Nov. 16, 2020
How important is the platform and reporting cadence?
When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it. For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for…
Nov. 16, 2020
Why do you believe media should be measured independently?
When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it. For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for…
Nov. 16, 2020
OOH Insider - Episode 054 - Drew Jackson and Michael Steinberg, Getting to know StreetMetrics
When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it. For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for…
Nov. 16, 2020
Episode 054 - Drew Jackson and Michael Steinberg, Getting to know StreetMetrics
When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it. For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for…
Nov. 12, 2020
How bad is ad fraud in Connected TV (CTV) advertising?
Craig Benner is back! Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry. Make sure to check out Accretive Media…
Nov. 12, 2020
How does Education balance Availability for true marketshare growth in OOH?
Craig Benner is back! Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry. Make sure to check out Accretive Media…
Nov. 12, 2020
How do Interest and Intent work together for OOH/display and Search Engine Marketing (SEM)?
Craig Benner is back! Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry. Make sure to check out Accretive Media…
Nov. 10, 2020
OOH Insider - Episode 053 - Craig Benner (Accretive Media) on DOOH and Connected TV.
Craig Benner is back! Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry. Make sure to check out Accretive Media…
Nov. 10, 2020
Episode 053 - Craig Benner (Accretive Media) on DOOH and Connected TV.
Craig Benner is back! Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry. Make sure to check out Accretive Media…