Videos
Oct. 26, 2020
How is MilkMoney the Airbnb of billboards and out of home advertising and why does it matter?
MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation. By bringing together industry vendors of all sizes - big, small, independent and publicly…
Oct. 26, 2020
How is MilkMoney helping out of home advertising grow marketshare with new brands and advertisers?
MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation. By bringing together industry vendors of all sizes - big, small, independent and publicly…
Oct. 26, 2020
How does the MilkMoney app work for brands considering billboards and out of home advertising?
MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation. By bringing together industry vendors of all sizes - big, small, independent and publicly…
Oct. 26, 2020
OOH Insider - Episode 052 - Sam Keywanfar, Founder & CEO of MilkMoney
MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation. By bringing together industry vendors of all sizes - big, small, independent and publicly…
Oct. 26, 2020
Episode 052 - Sam Keywanfar, Founder & CEO of MilkMoney
MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation. By bringing together industry vendors of all sizes - big, small, independent and publicly…
Oct. 22, 2020
How do you measure whether or not billboards actually work and drive marketing results?
Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company. Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the…
Oct. 22, 2020
What is the biggest thing happening in OOH advertising right now?
Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company. Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the…
Oct. 22, 2020
How Alice in Wonderland inspires Ian Dallimore's innovative mindset
Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company. Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the…
Oct. 19, 2020
OOH Insider - Episode 051 - Ian Dallimore, VP of Digital & GM of Programmatic at Lamar Advertising
Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company. Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the…
Oct. 19, 2020
Episode 051 - Ian Dallimore, VP of Digital & GM of Programmatic at Lamar Advertising Company
Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company. Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the…
Oct. 18, 2020
Does OOH need to work with other media formats to grow? Or can it thrive on it's own?
This week we are joined by two leaders from Inc. 5000 companies to discuss some of the most pressing topics facing the Out of Home advertising industry today. Join Wrapify VP of Business Development, Doug Cordova, and Project X CEO, John Laramie, in this panel style discussion where they each…
Oct. 18, 2020
How brands like Mountain Dew use their marketing to get attention of kids and their parents...
In this episode of Anatomy of an Ad, OOH Insider host, Tim Rowe, joins Wrapify's Jason Hanson to break down how Moutain Dew cuts thru the clutter. Learn how they attach themselves to an "anchor" which amplifies the effectiveness of ad recall and how you can do the same thing.…
Oct. 16, 2020
Why do people keep trying Facebook and Google ads but only give Out of Home one shot?
This week we are joined by two leaders from Inc. 5000 companies to discuss some of the most pressing topics facing the Out of Home advertising industry today. Join Wrapify VP of Business Development, Doug Cordova, and Project X CEO, John Laramie, in this panel style discussion where they each…
Oct. 16, 2020
How do brands collaborate to create unique positioning and build greater affinity with their target?
Lots of brands collaborate for lots of reasons. One of the biggest reasons is to cross-market their products or services to a same (or similar) audience that may not know them yet. They may also be trying to create an affinity with that target audience that didn't previously exist. Join…
Oct. 15, 2020
How did Wheaties start advertising their accidentally discovered cereal?
Did you know that Wheaties was an accidental discovery? It was and before they were known for being "the breakfast of champions", and having sports greats like Michael Jordan and Aaron Rodger on the box, they started out small - testing their advertising with minor league sports in the early…
Oct. 14, 2020
How should OAAA and Geopath work better together to serve the industry?
This week we are joined by two leaders from Inc. 5000 companies to discuss some of the most pressing topics facing the Out of Home advertising industry today. Join Wrapify VP of Business Development, Doug Cordova, and Project X CEO, John Laramie, in this panel style discussion where they each…
Oct. 12, 2020
OOH Insider - Episode 050 - Inc. 5000 Freestyle w/ Doug Cordova (Wrapify) & John Laramie (Project X)
This week we are joined by two leaders from Inc. 5000 companies to discuss some of the most pressing topics facing the Out of Home advertising industry today. Join Wrapify VP of Business Development, Doug Cordova, and Project X CEO, John Laramie, in this panel style discussion where they each…
Oct. 12, 2020
Episode 050 - Inc. 5000 Freestyle with Doug Cordova (Wrapify) and John Laramie (Project X)
This week we are joined by two leaders from Inc. 5000 companies to discuss some of the most pressing topics facing the Out of Home advertising industry today. Join Wrapify VP of Business Development, Doug Cordova, and Project X CEO, John Laramie, in this panel style discussion where they each…
Oct. 7, 2020
How do art and advertising work together to create brand affinity in the real world?
Jonathan Gudai, CEO of Adomni Rob Anders, CEO of Niio Art In collaboration with Uber OOH. Brought to you by LED Truck Media -- ledtruckmedia.com Check out oohswag.com for your own OOH swag! #uberooh #adomni #niioart
Oct. 7, 2020
How did Adomni and Uber come up with the idea of bringing Niio artwork to the tops of rideshare cars
Jonathan Gudai, CEO of Adomni Rob Anders, CEO of Niio Art In collaboration with Uber OOH. Brought to you by LED Truck Media -- ledtruckmedia.com Check out oohswag.com for your own OOH swag! #uberooh #adomni #niioart
Oct. 7, 2020
OOH Insider - Episode 049 - Uber Art with Jonathan Gudai (Adomni) and Rob Anders (Niio Art)
Have you seen the exciting news from Uber? Art on top of rideshare cars on digital screens! Wait, what? Yeah, seriously...it's pretty cool and you should check it out. In fact, here's a link to do just that (this is the one we shared during the episode)... https://www.uberooh.com/art/ Pretty neat,…
Oct. 7, 2020
Episode 049 - Uber Art with Jonathan Gudai (Adomni) and Rob Anders (Niio Art)
Have you seen the exciting news from Uber? Art on top of rideshare cars on digital screens! Wait, what? Yeah, seriously...it's pretty cool and you should check it out. In fact, here's a link to do just that (this is the one we shared during the episode)... https://www.uberooh.com/art/ Pretty neat,…
Sept. 28, 2020
How to Launch a $ MILLION DOLLAR $ business with ZERO $0 marketing budget!
Chris Meade, Co-Founder and CMO of CROSSNET #advertising #oohadvertising #oohinsider
Sept. 28, 2020
How can OOH do a better job helping startups, like CROSSNET, to understand OOH advertising?
Chris Meade, Co-Founder and CMO of CROSSNET #advertising #oohadvertising #oohinsider