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Sales/Marketing Episodes

June 21, 2021

268: Making Liberty-Loving Super Fans -with Chris Goyzueta

People want to discover something new, then tell someone about it.

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June 18, 2021

266: Gen Z Wants Doers, Not Talkers -with Tahmineh Dehbozorgi

When it comes to solving the problems they see in the world, Gen Z is looking for real, tangible options. Liberty can be that solution.

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June 14, 2021

264: Becoming the Trusted Adviser (Uncovering Pain Points) -with Jere…

How can asking better questions lead to better understanding and solving more of your buyer's actual problems?

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June 9, 2021

261: Meeting People Where They're At... On Clubhouse! -with Jess Mears

Why not enter into the conversations people are quite literally having, but with a liberty perspective?

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June 7, 2021

260: The Power of Recurring Content for Libertarian Candidates -with …

How can Libertarian candidates stay top of mind with voters using recurring content?

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June 2, 2021

257: People Don't Want to be Converted! -with Brian McWilliams

How can libertarians can learn to convert people to liberty without them even realizing they're being converted?

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May 31, 2021

256: Overcoming Objections (Turning Confrontations intro Conversation…

Helping you prepare and overcome common Republican and Democrat objections to Libertarians and third parties.

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May 28, 2021

254: Who's the LP's Target Market? -with Angela McArdle

Who's our target market when we're trying to #SellLiberty? Who should the Libertarian Party be focusing their time and energy on attracting?

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May 24, 2021

252: 8 Simple Branding Strategies for Libertarian Candidates -with Ch…

Sales and marketing are BFFs, and in order to be successful sales professionals for liberty, establishing a strong brand is incredibly important. How do we build that brand? Chris Goyzueta gives your 8 easy strategies on today's episode.

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May 19, 2021

249: How to Be Bold AND Practical When Selling Liberty -with Carla Ho…

I've found that I learn best when I didn't even realize I was learning in the first place. The same thing is true when we're selling liberty! How? While the debate over bold/principled versus practical/pragmatic messaging has...

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May 17, 2021

248: What Makes a Good Salesman? -with Jeremy Todd

So, what makes a good salesman? Jeremy Todd is a sales professional and joins the program to answer that very question, plus how we can apply being a good salesman to the liberty movement.

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May 12, 2021

245: 80,000 Phone Calls & 12,000 Knocked Doors Makes a Difference -wi…

Did you know that over 80,000 phone calls and over 12,000 doors knocked can make a difference in an election? The phenomenal team at Young Americans for Liberty sure does, and that's why Eric Brakey joins the program to help …

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May 7, 2021

242: 4 Easy Steps You Can Take Now To Sell Liberty to Friends and Fam…

In a world where "being right" appears to be the utmost importance to some in liberty movement, at The Brian Nichols Show, we're focusing on meeting people where they're at, talking about the issues they care about, and offering solutions …

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May 5, 2021

241: To Sell Freedom, Tell Better Stories -with Matt Kibbe

How can telling better stories help #SellLiberty? Matt Kibbe returns to the program to show how storytelling is a crucial tool in the toolbelt in helping illustrate our ideas and our solutions to a market of non-libertarians who are looking …

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April 26, 2021

236: Did we go too far with COVID Lockdown Messaging? -with Max Gulker

The COVID lockdowns have been one of the most divisive aspects of the COVID-19 pandemic, with many libertarians (like yours truly) raising the alarm to the threat of unintended consequences in blindly following the government's approved list of experts. But …

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