Episodes

June 7, 2024

The Backbone of Connected Commerce: How VTEX Drives Digital Transform…

VTEX is known for its agility in helping businesses adapt to evolving market demands. Can you share some examples of how VTEX has enabled companies to quickly pivot their digital commerce strategies to meet changing customer ...

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May 30, 2024

Pioneering the Future of CPG Data (Liz Buchanan, President, North Ame…

As the President of NielsenIQ, what strategic initiatives or high-impact projects are you currently spearheading to further advance the company's position in the market and address industry challenges? In your role at Nielsen...

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May 23, 2024

The Future of Media, Ads and Commerce (Andrew Lipsman, Independent An…

How has media evolved over the past 40 years, and what cultural touchstones have we lost along the way? What defines the Creator Era, and how does it represent a paradigm shift in media consumption and creation? How have tra...

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May 16, 2024

Retail Renaissance: Navigating the Digital Era (Lee Dunbar, SVP, Head…

Can you share some insights into how the evolution of eCommerce has impacted the strategies and approaches in shopper marketing, particularly within the CPG/FMCG sector? Given the proliferation of digital advertising channels...

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May 9, 2024

Strategy in Motion: Navigating the Marketing Landscape (Graham Robert…

Can you share a specific example from your experience at J&J, Coke, or General Mills where applying strategic thinking led to a notable success in brand positioning or marketing execution? Your marketing training emphasizes f...

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May 2, 2024

Charting the Omni-Channel Future: Insights from a CPG Leader (Sam Mar…

E-commerce Evolution in CPG: In your experience with major brands like Reckitt and Coca-Cola, how have you seen e-commerce strategies evolve in the CPG industry over the years, especially in the context of health and wellness...

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April 26, 2024

Embracing New Opportunities: A Journey in E-commerce Success (Darren …

Given your role as an early adopter in the eCommerce channel and your focus on staying ahead of emerging trends, can you share a specific instance where your willingness to embrace new opportunities had a significant impact o...

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April 19, 2024

Global Insights: Navigating CPG Strategy and Execution (Vivek Rastogi…

With experience spanning e-commerce, digital, key accounts, retail marketing, shopper marketing, indirect trade, and cross-functional projectsacross different geographies, how do you approach adapting your skills and strategi...

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March 28, 2024

Forged in Discipline: A Journey of Leadership (Tom Gordon, Commandant…

Reflecting on your time at The Citadel, how do you believe the institution's emphasis on discipline and honor has influenced your leadership style and decision-making throughout your military career? What were some of the key...

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March 21, 2024

Supply Chain Spotlight: Navigating Recruitment Challenges and Future …

Could you share with us some of the key insights into the evolving landscape of supply chain recruitment and the challenges that companies face today when it comes to hiring the right talent? A large portion of our works with...

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March 14, 2024

Retail Revolution: Exploring the Future of In-Store Media (Marlow Nic…

Your journey from studying physics and doing software development to becoming CEO of Grocery TV is quite unique. How have these diverse experiences influenced your leadership style and strategic decision-making at Grocery TV?...

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March 7, 2024

Charting the Course: Strategies for Success in CPG and Digital Market…

You've been recognized as a leader in Digital, with accolades like being part of The Lead Top 60 in Digital U.S. and receiving nominations from DRUM & Glossy. How do you believe your experiences and expertise have contributed...

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Feb. 29, 2024

Rocketing Ahead: Navigating eCommerce and Digital Marketing Trends (J…

Innovation in eCommerce and Digital Marketing: In your experience, what have been the most significant changes in the landscape of eCommerce and digital marketing in recent years, and how have you adapted these changes at Roc...

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Feb. 9, 2024

Navigating Retail Media: Insights on Standardization, Data Innovation…

Could you elaborate on how data is revolutionizing the way CPG companies approach retail media? What are some data-driven strategies that are proving to be game-changers? Can you elaborate on why these specific methodologies ...

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Feb. 1, 2024

Revolutionizing Retail Media: Navigating Loyalty, Strategies & Future…

With the rebranding to Shipt Media™ and the introduction of new media assets and analytics, what are the key changes brands like Kraft Heinz, Unilever, and Target can expect? How will these changes enhance their advertising a...

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Jan. 18, 2024

Insights Unleashed: Global CPG Transformation, Strategy Shifts, and A…

CPG Transformation through Shopper Insights: In your current role as Global Director of Shopper & Channel Insights at Coca-Cola, you're at the intersection of consumer behavior and retail strategy. Could you share an example ...

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Dec. 12, 2023

Elevating E-commerce: Unraveling the Dynamics of Retail Enablement (B…

Digital Transition & Target Partnership: Your recent venture with Flywheel Digital on Target.com seems to be a pioneering effort in offering a comprehensive suite of full-service digital offerings. Can you share the journey ...

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Nov. 30, 2023

The Incremental Wave: Riding the Retail Media Tide Mini Series: Part …

Investment Significance : "Retail media is becoming a critical component of the marketing mix, with spending expected to more than double from $45B in 2023 to $107B in 2027. From your perspective, why has retail media become ...

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Nov. 16, 2023

Decoding E-commerce Challenges and Opportunities in Consumer Goods (A…

With your extensive experience in the eCommerce space across various CPG companies, can you discuss the main challenges and opportunities in the sector as it continues to evolve and grow? As a leader in the CPG industry, you ...

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Oct. 26, 2023

Navigating Marketplace Control: Strategies, Risks, and Rewards (Russ …

Can you elaborate on how the pandemic pushed marketplace control issues to the backburner for many brands? What were the primary challenges faced by these companies, and how did this affect their operations and sales strategy...

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Oct. 18, 2023

Retail Insights Unveiled: Navigating the Ever-Changing Landscape (Jac…

Retail Media Ecosystem -- "Given your expertise in the CPG sector, how do you see the role of retail media evolving? Can you share an example where leveraging retail media has significantly impacted your brand's performance?"...

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Oct. 4, 2023

The Incremental Wave: Riding the Retail Media Tide Mini Series: Part …

How are you and the team at Incremental approaching the question of budgeting for brands that you all work with? Why does it seem like such a challenge today in the world of retail media? How is Incremental approaching the …

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Sept. 28, 2023

Retail Revolution: Decoding the Commerce Media Boom (Conor McKenna Pa…

Retail/Commerce Media has emerged as the fastest-growing digital advertising channel. What are the key factors that differentiate it from other advertising channels, and what do you believe is driving its rapid growth? Does t...

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Sept. 21, 2023

Trailblazing Success: Unveiling Stanley's Strategies in the Outdoor R…

Can you shed light on how Stanley became the winner for Equipment Accessories in the 2022 NPD U.S. Outdoor Sports Retail Performance Awards? What innovations or strategies contributed to this success? Given the trends in the ...

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