Episodes

Sept. 14, 2023

The Incremental Wave: Riding the Retail Media Tide Mini Series: Part …

Retail media has grown so rapidly, what challenges do you see that creating for the industry? Why is neutrality in measurement important? When you say incrementality what do you mean? How do you define it? What role does pred...

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Sept. 7, 2023

Retail Resonance: Navigating Mission-Driven Shopping for Optimal Enga…

How can retailers better understand and adapt to this ‘mission driven shopping’ trend to optimize their customer engagement and increase sales? Based on the shift in classic correlations between visits and sales, what are som...

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Aug. 27, 2023

Revolutionizing CPG Advertising: Unveiling DoorDash's Shoppable Ads a…

Could you please introduce yourself and provide some background on your role as the VP of ads at DoorDash? How does DoorDash's CPC pricing benefit CPG brands and enable them to invest in growth without upfront capital risk? H...

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Aug. 18, 2023

Commerce Chronicles: Navigating Beauty's Digital Landscape with a Vis…

Could you tell us about your journey and how you got into the field of ecommerce? What led you to your current role at Weleda? As the Director of Ecommerce at Weleda, what are some of the unique challenges you …

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July 31, 2023

Channeling Success: Navigating the Evolving eCommerce Landscape for C…

With the retail market rapidly shifting towards e-commerce and marketplaces, what strategies do you believe are crucial for Consumer Packaged Goods (CPG) brands to effectively compete and get ahead in this evolving landscape?...

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July 17, 2023

Data-Driven Engagement: Unleashing the Power of CPG Brands in the Dig…

In the context of digital strategy, how do you think your company's unique approach to consumer rewards has impacted the way consumer packaged goods (CPG) companies develop their marketing and advertising plans? What challeng...

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July 10, 2023

Ibotta Uncovered: Empowering Consumers, Transforming Advertising (Bry…

Your company has paid consumers over $1.4 billion while working with leading consumer packaged goods and retail clients. How do you balance the interests of both consumers and businesses, and what role does this app play in f...

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July 3, 2023

Blurred Lines: Navigating the Convergence of Roles and Responsibiliti…

In this podcast episode, we'll discuss the challenges facing CPG leaders in a rapidly evolving industry. We'll explore how they can balance increasing demands while maintaining focus on their core responsibilities and driving...

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June 20, 2023

From Trailblazers to Trendsetters: Insights from the CEO of BIC in th…

With over 20 years of experience at BIC, you have held various roles, from General Manager to your current position as Chief Executive Officer, and you also serve as the Chairman of the BIC Corporate Foundation for Education....

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June 9, 2023

Cracking the CPG Code: Mastering Problem-Solving with the 7-Step McKi…

In your experience working with the CPG industry, how have you seen the 7-step McKinsey framework specifically help companies tackle their unique challenges, such as managing supply chains, optimizing pricing strategies, or u...

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May 28, 2023

Elevating eCommerce with Content : The Kraft Heinz Company's Approach…

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf? What was the process like of selecting your tech partner to help address those challenge...

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May 15, 2023

Amazon Data Strategy 101: Straight from Intentwise's Top Gun (Sreenat…

Can you share some of the latest Amazon data sources that have emerged recently, and how does Intentwise help businesses effectively leverage them to gain a competitive edge? What are some common data challenges that busines...

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May 10, 2023

Cracking the Oreo Code: Navigating the Digital Frontier of CPG (Franc…

In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and what lessons can CPG brands learn from these differences to optimiz...

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May 1, 2023

Decoding Digital Disruption: A 15-Year Veteran's Insights on General …

Over your 15-year career at General Mills, you've held various roles from field sales to zone operations and now as Customer Vice President of eCommerce. How have you seen the industry evolve over this time, and what has been...

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April 14, 2023

Revolutionizing the CPG Industry: Insights from an Early and Growth-S…

She has an impressive track record of serving on the board of directors for multiple successful startups in the software and consumer technology space. She shares the most important qualities that a company needs to succeed i...

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April 7, 2023

Mastering eCommerce Growth: Global Insights and Winning Strategies wi…

With his extensive experience in eCommerce and retail, we review what he thinks are the most significant factors contributing to the growth of eComm the last few years. We review how his experience working with major retailer...

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March 31, 2023

Retail Revolution: Unlocking the Power of Data-Driven Advertising for…

Based on the survey results, how he see's retail media networks evolving to continue delivering better advertising results, and what impact will this have on the CPG industry. How national retailers can assist other media pla...

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March 23, 2023

Sweet Success: Mastering Omni-Channel Growth with Hershey's Digital D…

Over your two decades of experience with The Hershey Company, you have held various positions across sales, marketing, and operations. How have you leveraged your diverse experiences to excel in your current role as Head of O...

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March 21, 2023

The winding road, Building, Betting on Others & Giving Back (Irene Ta…

Her career path -- From IT, Corp Development, Commercial leader and is currently at PPG How important it is to bet on others — Advocates vs Mentors Her passion for Building, Trailblazer -- Spoiler Alert: She is not passionate...

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March 15, 2023

The eCommerce Convergence of CRM and CPG Omni-Commerce (Mike Milburn,…

How the two of us met. What problems I (Don) was solving, what problems you (Mike) were solving? What led you to form PIMLY? Why do you feel this time is now for PIMLY? Can you tell us more about …

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March 10, 2023

The eCommerce CPG Evolution and the Importance of "Staying in Front" …

1. With your extensive background in digital marketing and e-commerce, how have you seen the industry change over the years, and what do you see as the biggest challenges facing businesses in this space today? 2. Nestle is a ...

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March 3, 2023

In-store Retail Media (Andrew Lipsman, Principal Analyst, eMarketer)

What we explore in this episode: How do you see the digitization of physical stores transforming the advertising industry, and what do you think are the biggest opportunities for retailers and brands in this space? With the d...

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Feb. 20, 2023

Winning in eCommerce (Dave Wright, CEO & Co-Founder, Pattern)

We sit with Dave Wright to discuss several hot digital topics (growth, expansion, profitability....and MATH). Who is Pattern, what do you do and how is it different? What are some of the biggest challenges you face in the ind...

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Feb. 14, 2023

Recruiting eCommerce Talent: Discussion to review all things Digital/…

Things you will learn: - What is "eCommerce Placement" and who is Adam Rose - What trends are you seeing with companies….and with talent? - How can an eComm leader increase their odds of landing a role? - How can …

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