Videos

What is the difference between trading programmatically and buying at the Open Auction? Find out. And find out why it's important for you as a DOOH publisher to understand here: https://www.theoohinsider.com/programmatic-primer/

Did you know? - Global ad spend has never been higher - DOOH channel spend continues to grow - But overall share of wallet is set to decline by 20% in the next 4 years Are you driving the trends? Or will the trend drive you? Take the first step…

Will your slice of the pie get smaller? It will if you don't decide your path now. For the first time in history more money has been spent on DOOH than OOH and that trend is not going to change. Why and How are Programmatic Trading changing DOOH & OOH…

How are the Programmatic DOOH dollars actually distributed? Find out. How are the Programmatic DOOH dollars actually distributed?

Is Programmatic DOOH 'Remnant Inventory'? It is if you're stuck in the echo chamber. Three Truths and a Buy: - DOOH spend is growing - Overall share of wallet is declining - Programmatic trading is the new standard So how do you get the buy? By understanding these truths and…

What is the Programmatic Publisher Primer? It's this. And if it's not on your list to watch/listen to this week? It should be. https://www.theoohinsider.com/programmatic-primer/

How much of DOOH is being traded programmatically? Does anyone really know? We think this will get you pretty darn close. $900M-1.3B depending on how you add it up.

You see them everywhere—those flashy billboards, screens in Ubers, mall kiosks, and more. But here’s the question: is DOOH the next big thing or just another shiny ad platform? In this video, we’re breaking down the biggest roadblocks keeping DOOH from reaching its potential: 🧭 Identity Crisis: Is it a…

Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding…

Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct…

Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off…

What if every media publisher in the world came together to sell through ONE SSP? More working ad dollars. More profit for media companies. More take for ad tech. Chris Kane walks us through what a Programmatic Eutopia could look like.

We've added a new segment to OOH Insider! Every great guest conversation will now include highlights from the news. This week? Chris Kane, Jounce Media, and I talk about all things video.

Whether you're Netflix or a new DOOH network, making decisions about how you sell your inventory is fundamental to building a successful media company. NOT making decisions is also a decision. Which is right for you? DOOH vs CTV: The debate rages on.

What are the Top 10 publishers doing that #40-50 aren't? They're available for sale in more stores. That's it. You can buy them from more places. Distribution is the JTBD. But how do you think about those decisions and determine whether or not they're right for your company? Find out…

Is it "bait and switch"? DOOH vs CTV Understanding how a marketer thinks about $1 is fundamental to decision making for the entire value chain. Where do you stand?

The growing pool of inventory that isn't quite CTV and isn't DOOH...what is it?! How should marketers be thinking about it? How does ad tech solve for the bifurcation? As programmatic goes direct, how do you see this playing out? Weigh-in below.

Navigating Complexities in RTB Supply and Inventory Challenges "What is the ad product?" It can be really hard to understand what you're buying via programmatic pipes, so how do you make it easy for buyers to understand? Find out how Chris Kane, Jounce Media, is thinking about the relationship between…

Unlocking Supply Path Optimization for Smart Bidding in OpenRTB What is SPO and Why does it matter? Get the whole conversation here: https://www.theoohinsider.com/

TRANSPARENCY Is it a lose-lose scenario? Maybe. But it doesn't have to be. Find out how to lead the conversation about what your network is, the problems you solve, and how you create value for brands.

It's like a free sample of OOH Insider but the first 3 minutes of our conversation with Chris Kane, Jounce Media, where we learned all about how 92% of DOOH OpenRTB demand flows to 10 publishers and that 70% of the money comes from NON DOOH pipes. Ready to master…

How do duplicate auctions distort digital ad spend? Chris Kane, Jounce Media, breaks down the impact of auction duplication and how SPO is an ongoing focus towards resolving challenges like this.

Chris Kane, Jounce Media, breaks down: How Ad Networks Drive Revenue for Media Publishers

How Ad Tech Costs Impact Publisher Costs and Working Ad Dollars for Brands "In a perfect world, how should it work?" Honestly, never even considered this...