Videos

How does the money flow? Find out from Chris Kane, Jounce Media, as he breaks down the flow of programmatic ad dollars across omnichannel demand.

What is "SPO"? Supply Path Optimization What is it? Why does it matter? How does it effect me? Find out from Chris Kane, Jounce Media here:

Do you care about Open Auction demand? If so, you're going to want to grab a note pad and listen to this conversation with Chris Kane. Chris and his team at Jounce Media have studied the patterns and trends driving growth for the DOOH publishers capturing the most discretionary spend.…

"How are we going to handle inbound auctions for a CTV screen owned by a DOOH publisher?" The default matters most. Learn about how Supply Path Optimization is shaping the winners and losers of DOOH OpenRTB.

AVAILABILITY BIAS What is it? Why does it matter? And how are 10 DOOH publishers using it to capture 92% of all OpenRTB dollars? Find out from Chris Kane, Jounce Media here.

Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand…

In this episode of OOH Insider, Tim Rowe sits down with Chris Kane from Jounce Media to discuss the intricacies of Supply Path Optimization (SPO) in DOOH advertising. They tackle the challenges of RTB supply fragmentation, uncovering demand sources for DOOH inventory, and the winning strategies used by networks to…

Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io (https://www.adxact.io/) . They explore the importance of content adjacency in unlocking CTV dollars…

Why is Content Adjacency a solution for DOOH and capturing CTV dollars? Check out the first 2:40 of this week's episode with Robert O'Rourke and Stephen Brooks from AdXact.io where they're going after CTV dollars for DOOH via content adjacency and transparency. Get the whole conversation here: https://www.theoohinsider.com/dooh-ctv-content-adjacency

"From the living room to the waiting room" Gotta be honest, that was a good one. Thanks for being here Robo lol Oh AI transcription, you're not perfect but you are helpful...mostly. Get the whole conversation here: https://www.theoohinsider.com/dooh-ctv-content-adjacency

WHY SEPARATING CTV FROM DOOH MATTERS CTV vs. DOOH: Knowing the difference matters! CTV is your streaming content on smart devices, while DOOH lights up digital billboards in public spaces. Are you leveraging both? Content Adjacency: It's not just about where your ad appears, but what content it's next to.…

Rob O'Rourke giving the VIOOH team and JCDecaux their flowers. Check out the research we were discussing here: https://www.martechcube.com/37-of-us-marketers-shift-ad-spend-from-digital-to-prdooh-campaigns/

How much of DOOH is programmatic? And how does that compare globally? Check out the research here from VIOOH: https://www.martechcube.com/37-of-us-marketers-shift-ad-spend-from-digital-to-prdooh-campaigns/

What happens when you have the power to not only target audiences, but pair content to your ad to create a content-enriched experience to create relevant brand moments? Well, I guess we're going to find out... AdXact.io is solving for content adjacency in DOOH via pairing content + ads in…

Everyone wants to run their ads next to the right content. But how do you do that in DOOH in a way that makes sense to a CTV buyer? Stephen Brooks and AdXact may have found part of the answer...

Marketers are Shifting Budgets to Programmatic activations on DOOH - Why? What do YOU think is driving the growth of DOOH and Programmatic activation? Read the report here: https://www.martechcube.com/37-of-us-marketers-shift-ad-spend-from-digital-to-prdooh-campaigns/

THE ROAD TO LOMA 🔥 One-of-a-Kind Execution: The massive 33.5-foot Barrelman installations mounted on 20-foot containers at key Lagos locations (Oworonshoki, Ikoyi, and Victoria Island) drove talkability and curiosity! 📈 Immersive Visuals: Bold green and brown tones represented Jameson’s Irish heritage while backlit screens and die-cut visuals gave commuters instant…

THE ROAD TO LOMA 🚀 Outreach Intl Media Limited is flexing its muscle with their Moniepoint Roundabout Branding in the North of Nigeria! 🚀 Their innovative approach and standout strategies are reshaping the advertising landscape. Here’s how they’re making an impact: 🔥 Sequential Storytelling: Their static roundabout branding unfolds a…

THE ROAD TO LOMA EYE KONTACT LIMITED is bringing the heat while staying cool as ice. Their project for Sminorf Ice, Opebi showcases cutting-edge creativity and data-driven insights that take audience engagement to the next level. 🎯 Here’s how they’re making waves: 🔥 Unique Methodology: Turning consumer behavior data into…

Check out this highlight reel from our first-ever in-person experience. Mixer meets Podcast? Don't mind if we do. Powered by the great folks @ Placer.ai

This exclusive fan-made video combines the iconic visuals of Rihanna in Dior's latest partnership with breathtaking footage of the Times Square digital billboards. Created entirely bespoke by the videographer who captured the Times Square billboards, this piece merges the real-world digital ad with the original Dior TV spot to create…

⚖️ Explore the legal complexities and risks associated with guerrilla marketing, especially for Fortune 500 companies. Learn why, despite the allure of innovative and cost-effective campaigns, large corporations must navigate the potential for legal pitfalls carefully. Understand the importance of checks and balances in guerrilla marketing to avoid the costly…

Understand how user-generated content and personal recommendations contribute to brand credibility, but the most powerful method remains physical interaction with the product. Explore Red Bull’s innovative approach to seeding the market by creating the illusion of high demand through strategically placed empty cans near retail locations. This discussion offers insights…

👟 Check out the world of guerrilla marketing through the lens of Converse's successful street campaign. Learn how this cost-effective strategy effectively put products in the target customer's hands (errr on their feet?), embodying the disruptive and against-the-grain ethos of the brand. Explore the creative execution that transformed photos of…