Videos

This bad boy was mobile, cruising through Tokyo’s streets, spreading joy and Deadpool vibes. It’s a moving marvel (pun totally intended) that brought our anti-hero duo to the masses. Key Elements: Mobility: Bringing the ad to the people, one street at a time. Extended Reach: Cover more ground, capture more…

Overview: "Ventana do Sol" is a unique speakeasy located in the heart of Asunción, designed by Oniria\TBWA for Skol. This pop-up bar operates only when the sun is shining, offering a distinctive experience under the motto “Sunny Day; Skol Day.” Experience: During a specific time of day, sunlight activates a…

The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond…

Discover how Shopify can empower small businesses to reach new heights of success. Unlock the secrets to scaling up from million-dollar stores to hundred-million-dollar powerhouses, securing your spot as the industry leader. Get the entire conversation here - https://www.theoohinsider.com/ai-media-buying/ #ShopifySuccess #ScalingUp #SmallBusinessGrowth #ECommerceRevolution #OnlineRetail #BusinessSuccess #EntrepreneurLife #DigitalTransformation #GrowthHacks #IndustryLeadership

Is Reddit the go-to platform for staying informed about business and technology? From its quick and organized format to its active communities, Reddit offers a wealth of information that surpasses traditional news sources. How to stay ahead of the game with the latest insights and discussions found on Reddit. Get…

What separates the winners and losers in in-store retail media? Join us as we dive into the world of retail media networks and uncover what sets them apart and learn valuable insights from industry experts and gain practical tips to elevate your retail game. Get the entire conversation here -…

Learn how to simplify and activate your brand's story by distilling impressions into accurate and trusted metrics. Discover how to measure success in the digital age and create a meaningful impact. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #BrandImpressions #DigitalMetrics #AccurateResults #TrustedMetrics #BrandSuccess #DigitalAge #MarketingStrategy #MeasurementMetrics #BrandActivation #DigitalImpact

What secrets do grocery store coupons hold? And how do they become a part of your shopping experience? Learn how coupons from various businesses can drive more foot traffic to shopping centers and increase the likelihood of returning to the grocery store. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #GroceryStoreCoupons…

Discover how marketers are gaining confidence in their strategies by correlating media and measuring their overall marketing spend. Learn how to establish a strong foundation and effectively track your results. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #MarketingStrategies #MediaCorrelation #MeasuringSuccess #MarketingSpend #MarketingAnalytics #DataDrivenMarketing #ROItracking #MarketingInsights #AdvertisingMetrics #MarketingMeasurement

How do you define the true value of in-store venues as advertising platforms? Learn about the challenges of measuring audience engagement and how to accurately calculate impression values and find out how in-store impressions contribute to a brand's overall marketing strategy. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #InStoreImpressions #AudienceEngagement…

What are the key factors behind the success of retail media networks and how do they drive profits for some retailers while leaving others behind? Join us as we explore the evolution of this industry and uncover valuable insights along the way. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #RetailMediaNetworks…

Discover how loyalty card participation drives customer insights and data richness. From industry giants like Kroger to niche warehouse clubs, explore the impact of scale and adoption on revenue. Uncover the key factors that attract buyers and shape revenue in this clip. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #CustomerInsights…

Everybody is talking about "First Party Data" but how can leveraging loyalty data give you a competitive edge and drive growth in retail media? Learn how 1PD is being used to analyze spending patterns, basket size, and other key metrics to make data-driven decisions. Find out how to maximize the…

Learn how to measure ad impressions using presence detection technology. Figure out how to detect a person in front of a screen, calculate dwell time, and determine the number of ads viewed. And leave with an understanding of the simple math behind ad impressions and explore different sensor technologies. Get…

Hear about how technology and first-party data from loyalty cards drive results in in-store retail media. How can retailers can maximize their revenue potential through insightful analytics and personalized marketing strategies? Find out. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #InStoreRetailMedia #FirstPartyData #LoyaltyCards #RetailAnalytics #PersonalizedMarketing #RevenueGrowth #RetailTechnology #DataDrivenInsights #RetailSuccess #MarketingStrategies

What is the driving force behind the booming retail media industry? And what is its impact on the advertising landscape? Explore the correlation between retail media and outcomes, the rise of monetizing in-store experiences, and the importance of first-party data in the age of privacy. Get the entire conversation here…

Discover the groundbreaking white paper that unveils the framework for quantifying the impact of in-store retail media and rethinking the currency of trade for advertisers. Join our experts, Dan Height from Placer AI and Paul Brenner from Vibonomics, as they lead us into the future of monetization and share valuable…

Discover how Kroger, a leading supermarket chain, revolutionized the in-store retail media atmosphere and shopper experience with meticulously curated music playlists. Learn about the impact of targeted music choices on customer satisfaction and engagement. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #KrogerMusic #InStoreExperience #CustomerEngagement #MoodEnhancingMusic #CuratedPlaylists #RetailRevolution #CustomerSatisfaction #SupermarketExperience #MusicForShoppers…

Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and…

Discover the shared lessons learned from analyzing B3C app stores and marketplaces and what that means to winning in B2B. This clip is packed with insights and strategies for building a thriving B2C experience for B2B buyers. Whether you're in the Shopify ecosystem or not, this content is sure to…

What is the relationship of app rankings on consumer behavior and their willingness to pay? Explore the research findings that reveal a significant price difference between top-ranked and unranked apps. Understand the importance of app rankings in driving app downloads and revenue. Get the entire conversation here - https://www.theoohinsider.com/winning-the-shopify-app-store/ #AppRankings…

Learn how reviews and ratings impact your app's ranking on Google Play. Discover the negligible effect of the number of reviews and the substantial influence of average review ratings on your app's position. How do the secrets to improving your ranking and attracting more users carry over to YOUR business?…

Ever wonder what the significance of average review ratings has on app ranking positions? Learn how a rating increase from 4 to 5 can boost your position by almost 9 spots, resulting in a 20% jump in the top 50. Gain valuable insights and optimize your SEO strategy for B2B…

Join us as Cory Gill shares his groundbreaking research on the Shopify app store and reveals how he is applying those insights to his own startup. Gain valuable knowledge and strategies to boost your app's success and stand out in B2B marketplaces. Get the entire conversation here - https://www.theoohinsider.com/winning-the-shopify-app-store/ #ShopifyAppStoreSuccess…