The Crazy Ones

Episodes

Nov. 8, 2023

First Time Founders vs. Second Time Founders

Episode 65: Alex Lieberman ( @businessbarista ) chats with Dan Siroker ( @dsiroker ), a serial entrepreneur who is currently the co-founder and CEO of Rewind, a personalized AI that captures everything you’ve ever seen, said,...

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Nov. 6, 2023

How To Find Great Business Ideas Using Effectuation

Episode 64: Alex Lieberman ( @businessbarista ) chats with Michael Girdley ( @girdley ), entrepreneur and content creator that generates $100 million in annual revenue. In this episode, they talk about an ideation process of ...

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Nov. 3, 2023

Finding My Zone of Genius

Episode 63: Alex Lieberman ( @businessbarista ) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this …

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Nov. 2, 2023

A Rewind for Your Money Matters: Season 4 Recap

It’s the season finale! We’re taking time to reflect on this year’s biggest learnings and answer some final audience questions.

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Nov. 1, 2023

How Should You Spend Time As A CEO/Founder?

Episode 62: Alex Lieberman ( @businessbarista ) chats with Sam Kos, co-founder and CEO of Levels, a health tech company focused on metabolic health using continuous glucose optimizer. In this episode, they break down how CEOs...

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Oct. 30, 2023

How Ron Shaich Gambled Everything for Panera Bread

Episode 61: A guest Founder’s Journal by an industry veteran. Ron Shaich, founder and former CEO of Panera Bread, shares his early exposure to entrepreneurship and how a personal tragedy led to a personal philosophy that woul...

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Oct. 27, 2023

Feeling Like a Ghost in My Own House

Episode 60: Alex Lieberman ( @businessbarista ) shares how he feels like a stranger in his own home. Working in the offices of Morning Brew has made him come to the realization that he has FOMO from seeing the matured …

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Oct. 25, 2023

How Tyler Denk Took Beehiiv from 0 to $750,000/month in 2.5 Years

Episode 59: Alex Lieberman ( @businessbarista ) chats with Tyler Denk, an old teammate from Morning Brew, about the building of Beehiiv. It’s a newsletter platform that boosts some of the top newsletters today, such as Arnold...

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Oct. 23, 2023

Why Storytelling is the Key to Your Pitch

Episode 58: Alex Lieberman ( @businessbarista ) sits down with Robbie Crabtree ( @RobbieCrab ), ex-Lawyer, now Co-Founder of Potential AI , to talk about how narrative storytelling is a powerful but underutilized tool for sta...

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Oct. 20, 2023

4 Reflections Bringing Me Closer to My North Star

Episode 57: Alex Lieberman ( @businessbarista ) tries a true journal-style episode and reflects back on the latest milestones across his businesses. StoryArb is evolving quickly and is close to getting the product to V2. Alex...

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Oct. 18, 2023

How To Remove Your Limiting Beliefs

Episode 56: Alex Lieberman ( @businessbarista ) opens up about some limiting beliefs that he still deals with today. Even after successfully selling Morning Brew and starting his ghostwriting agency, StoryArb, there’s interna...

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Oct. 16, 2023

How My Company Went From Zero to a $10 Million Run Rate

Episode 55: Alex Lieberman ( @businessbarista ) chats with former podcast co-host Jesse Pujji to reflect on the growth of his business, Growth Assistant, how he came up with the idea, and how he was able to build it from …

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Oct. 13, 2023

Why The Future of the Creator Economy is Bright

Episode 54: Alex Lieberman ( @businessbarista ) sits down with Kajabi CEO Ahad Khan who runs an all-in-one commerce platform for knowledge content creators. In this conversation, they talk about the future of the creator econ...

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Oct. 11, 2023

Why Entrepreneurs Should Embrace the Boring

Episode 53: Alex Lieberman ( @businessbarista ) talks about why it’s good to embrace the boring parts of starting a business. Founders can get caught up in the notion that if they’re not doing anything exciting at all times, ...

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Oct. 9, 2023

These 8 Business Ideas Were Pitched To Me. I Pick My Favorites.

Episode 52: Alex Lieberman ( @businessbarista ) runs through 8 ideas to see if they merit becoming full-on sustainable businesses. From Blinkist for podcasts to an AI-assisted memoir writer, Alex walks through his thought pro...

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Oct. 6, 2023

The Secret to Bootstrapping Your Business

Episode 51: It’s Flashback Friday. Alex Lieberman ( @businessbarista ) and Jesse Pujji ( @jspujji ), former co-host of The Crazy Ones, talk about what bootstrapping a business really means. In this episode, Alex uses examples...

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Oct. 4, 2023

How To Become a More Conscious Leader

Episode 50: Are you a “below the line” or “above the line” leader? Don’t know the difference? Alex Lieberman ( @businessbarista ) shares examples of how to become a more self-aware leader, making sure your approach to problem...

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Oct. 2, 2023

The Difference Between a Logo and a Brand

Episode 49: Establishing a logo can be a trap for many entrepreneurs and startups. Just because a business might have a distinct design or font that is recognizable, doesn’t mean it's a brand. Alex Lieberman ( @businessbarist...

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Sept. 29, 2023

What I Do When I’m Feeling Lost

Episode 48: Alex Lieberman ( @businessbarista ) is lost. This is something many entrepreneurs will cycle through over the course of their journey. It happens to the best of us. There is a belief that entrepreneurs have unshak...

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Sept. 27, 2023

The Biggest Issue with Product-Market Fit

Episode 47: Alex Lieberman ( @businessbarista ) dives into one of the most pivotal stages for every entrepreneur: finding product-market fit. There are a lot of definitions on product-market fit and how to achieve it. In this...

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Sept. 25, 2023

How to Find the “Suck” in Businesses

Episode 46: Ideas can come from anywhere but it doesn’t always mean it’ll be a good idea. Even the most savvy business minds believe they’re solving a problem that ultimately doesn’t lead to a sustained business. Alex Lieberm...

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Sept. 22, 2023

Why Personal Holding Companies are the Hottest Trend

Episode 45: Alex Lieberman ( @businessbarista ) takes a look into what a personal holding company is, why it’s the hottest trend among entrepreneurs, and whether it’s the right move for you. While they may provide you the mos...

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Sept. 20, 2023

Why Coffee Chats Have Energized My Ideas

Episode 44: Alex Lieberman ( @businessbarista ) does another temperature check to review and reflect the latest achievements, adversities, and ascertainments. He’s closing in on finding product market fit for Storyarb and a r...

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Sept. 18, 2023

This Tragedy to Triumph Story is Why I’m an Entrepreneur

Episode 43: Alex Lieberman ( @businessbarista ) shares a harrowing story from an entrepreneur that pierces through at the human level. Scott Weir, aka The Coda Guy , lost his home and job while he had a family. At the …

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